Benefits of Virtual Events

Virtual Events

As a business or brand, it is important to know the benefits of virtual events and how they can impact your company. Virtual events are not just a fad of the past few years, but a digital experience that is here to stay! Virtual events, events in which all the elements and attendee participation takes place virtually, are oftentimes more flexible, cost effective, and less-time consuming alternatives to traditional events.

There are many positive factors of virtual events that go on to support the fact that they have not dissipated with the times. In fact, Virtual events have increased in popularity by 35% from 2020. Which makes sense when you consider that during times where meeting in person can become an unattainable or inefficient option, virtual events offer a highly effective way to continue on connecting and sharing ideas with people all around the world. Virtual events not only offer many time and cost-saving advantages to the host, they also provide attendees with a freedom and flexibility not available in traditional, in-person events. Even going as far to break the time, travel, and location constraints that can surround attending an in-person event. A person in Arizona and a person in New York can attend the same event without the cost and hassle of hopping on a plane!

Like traditional, in-person events, virtual events are still an incredible way to generate brand recognition and bring information and awareness to an idea or topic. It is also just as easy, if not easier, to gauge key performance indicators such as event attendance and fundraising efforts, which are both key indicators of a successful event. 

Virtual events are an incredibly valuable alternative to traditional events that can oftentimes be the better choice for a specific business or company. 

What are the Benefits of Virtual Events?

  1. Freedom and flexibility for your participants and attendees
  2. Save money on travel costs for participants and attendees
  3. Reach a wider, global audience
  4. Connect and network with people all over the world, while growing your brand recognition simultaneously
  5. Raise greater funds for your cause by reaching a wider range of people

Feeding Matters Annual Community Virtual Event

Our Haute Media team has partnered with Feeding Matters to produce their annual virtual community fundraising event for the past three years and each year, it gets better and better! Earlier this month, we conducted a live-streamed broadcast of Feeding Matters 2022 Annual Community Event, which was entirely virtual for their online audience. Feeding Matters is a nonprofit that works to improve the system of care for children with Pediatric Feeding Disorder (PFD) through advocacy, education, and research. Their Annual Community Event is held each year to raise awareness and support for PFD, recognize the accomplishments of their PFD families, and share the impact that Feeding Matters is making. The use of a virtual event allowed Feeding Matters to extend their reach and connect with a wider, global audience in order to raise awareness and funds for children who struggle with pediatric feeding disorder. That is one of the greatest benefits of virtual events, to connect and network with a wider range of people who all care about such an important cause.

Hybrid Events 

Another great alternative that works to incorporate the pros of both virtual and in-person events are hybrid events. Hybrid events include elements and attendee participation that take place both in-person at a physical location and online virtually. They work to maintain the memorability and personality of your in-person events, while having the flexibility and accommodations that come with virtual spaces. Attendees, speakers, and sponsors who are not able to attend in-person, can be virtually connected to those at the event in order to assist and contribute to the overall success of an event.

How Haute Media Can Help You!

Haute Media can help your business with any of your Virtual or Hybrid Event needs. From room layout and set design to audio and music to live video streaming and broadcasting; our Haute Media team will guide you through every step of your event production from initial planning and rehearsals to final delivery and production.


To take your next in-person, virtual, or hybrid event to the next level, and to learn more about the benefits of virtual events, visit www.HautePhotoVideo.com!

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Benefits of Reaching a Virtual Audience

Benefits of Reaching a Virtual Audience 

One of the main benefits of reaching a virtual audience is being able to target multiple markets at any one time. Virtual and hybrid events have incredible potential for growth in audience engagement. Live streamed virtual events can be attended by anyone from any location, allowing you to reach wider demographics and grow your overall customer base.

If you’re planning a live in-person event, incorporating a hybrid platform will allow you to increase your overall reach and gainmore attendees. Hybrid events combine both live and virtual event elements to create a unique and engaging experience while providing greater flexibility for your audience. Hybrid event models also help ensure that no one misses out on your amazing event due to travel or scheduling restrictions.

Broadcasting your live event via a virtual platform opens many doors by giving you the chance to connect with a larger audience than could ever be possible in person. A virtual audience is able to actively participate in your live event from their mobile devices or desktop computer in real time. They can be anywhere in the world and still attend and most importantly engage in your event. Virtual engagement tools you can incorporate in your hybrid events include live polls, Q&A sessions, and real-time audience chat for remote participants.

For event planners, corporate professionals, and business owners, it is important to understand the benefits of reaching a virtual audience and how to utilize virtual event components to enhance your overall attendee experience.

What are the Benefits of Reaching a Virtual Audience?

  • Target multiple markets at any one time
  • Expand reach to a global level 
  • Increase participant engagement with mobile accessible networking features
  • Provide greater flexibility for your attendees

Whether you’re hosting a virtual or hybrid event, there are several benefits of reaching a virtual audience. Successful event planners hire professional videographers to handle their virtual event video production to ensure a seamless production process and a polished presentation for the final event.

You can count on our professional video production team to:

  • Choose the right technology and virtual event platform to support the experience you aim to deliver
  • Handle all aspects of the live and virtual production including on-site audio/video requirements and remote speaker management
  • Deliver broadcast-quality content and provide support for A/V production

Feeding Matters 9th Annual Community Fundraiser Raised Over $200K Virtually!

Feeding Matters hosted their 9th Annual Community Fundraiser event in November and Team Haute was honored to produce their entire virtual event for the second year in a row! Reaching a virtual audience was a major benefit for Feeding Matters. The event reached a worldwide audience and raised over $200K virtually! 

Feeding Matters is a non-profit organization dedicated to supporting families who care for children with pediatric feeding disorder. Every year, Feeding Matters hosts a community fundraising event to raise awareness and help improve the system of care for pediatric feeding disorder.

Feeding Matters’ Annual Community Event unites families, clinicians, donors, and supporters to celebrate advances in PFD and raise much-needed funds to accelerate identification, ignite research, and promote collaborative care for children with PFD.

Hosting a virtual event allowed Feeding Matters to reach a global audience, some as far as South Africa, Italy, and Brazil! Attendees gathered virtually and were able to participate and communicate in real time via the live audience chat feature, allowing for a strong sense of community.

You can view the entire virtual event online at feedingmatters2021.hautephotovideo.com and to learn more about the work Feeding Matters is doing or to make a donation, please visit feedingmatters.org.

Reaching a virtual audience was a major benefit for Feeding Matters’ Annual Community Event and can make a strong impact on any event if done properly. 

Be sure to subscribe to our blog and newsletter for more great tips at HautePhotoVideo.com and contact us when you’re ready to start planning your next virtual or hybrid event!

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How To Optimize Your Hybrid Event

Hybrid Events

How To Optimize Your Hybrid Event

Learn how to optimize your hybrid event by following these pro tips!

A hybrid event combines a live in-person event with virtual online components. When it comes to planning a hybrid event, it is all about blending the “live” in-person and “virtual” digital channels to create a seamless shared experience for your entire audience. The following tips provide a great starting point to pave the way towards successful hybrid events.

Identify Your Event Goals 

Before you can begin to optimize your hybrid event, you should identify your goals and objectives. Start by determining your target audience, the event type/scope, and the type of design and engagement you are going for.

Identify the event type, size and experience you wish to create for your attendees – will you host a 30 minute webinar, a 1 hour single stream event, a full day event with breakout sessions, or even a 2-4 day event with multiple streams and sessions?

Choose The Right Virtual Event Platform 

Once you have determined your target audience and event goals, the next step is choosing the right technology and virtual event platform to support the experience you aim to deliver. In order to create an engaging experience for your both your “live” in-person attendees and your “virtual” remote participants, it is important to choose a virtual event platform that meets all of your needs. There are numerous event platforms that offer various digital features to engage your audience both on-site and online. 

When choosing your virtual event platform, a few components to look for include: 

  • High Quality Streaming Capabilities 
  • Custom Branding
  • Live Audience Engagement (i.e. Live Chat, Polls and Q&A) 
  • Social Hubs or Virtual Lobbies
  • Second Screen Capabilities
  • Ease of Use/User Friendly 
  • Data Analytics to measure the success of your event with advanced reporting

Second screens help bridge the gap between in-person and virtual audiences by encouraging cross-channel participation. The first screen at an event is the stage and main presentation screen. The second screens are your mobile devices (i.e. tablets or smartphones) that are used by audience members to see and interact with the presentation content. Second screens allow your audience to participate in presentation slide sharing, note-taking, polling, survey and Q&A participation, games, quizzes, and more!

Plan Your Production To Optimize Your Hybrid Event

After you have determined which event platform is best for you, it is time to starting planning and putting together all the pieces of your production. 

First, make sure you have assembled a professional media production team in order to handle all aspects of the live and virtual production including on-site audio/video requirements and remote speaker management. Give yourself the peace of mind in knowing you’ll have a team of professional to deliver broadcast-quality content and provide support for A/V production. Plus, as media professionals we can offer multi-location productions to bring speakers at various sites together in a single shared experience. There is never a reason to cancel sessions for presenters or panelists that cannot attend physically, we can bring them in remotely!

Next, choose a theme and determine what content you want to deliver.  Keep in mind, it is important to create a mix of live and on-demand digital content that is easy for viewers to find and follow. Offer a variety of content including welcome videos, keynotes, panels, and breakouts.

Incorporate audience engagement by enabling live chat, Q&A, polls and more to encourage your audience to interact and communicate with one another. You can engage an even larger audience by sharing your stream on your social media channels (i.e. YouTube, Facebook Live, LinkedIn Live, etc.) this will help you amplify your hybrid event by spreading the word and reaching a wider audience, allowing viewers from around the globe to tune in and participate!

Live chat tools allow your audience to interact from anywhere in the world. During our live broadcast of the Feeding Matters 8th Annual Community Event, the live audience chat was a fan favorite!

If you’re asking yourself how to optimize your hybrid event, follow these tips to help you prioritize your event framework and choose the right virtual platform that will allow your attendees to network with each other and optimize your overall event experience!

Be sure to subscribe to our blog and newsletter for more great tips at HautePhotoVideo.com and contact us when you’re ready to start planning your next hybrid event!

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Virtual Event Video Production: 3 Secrets to Success

Virtual Event Video Production

Virtual event video production has become increasingly popular over the past year. For event planners, corporate professionals, and business owners, it is important to understand how to utilize professional video production to enhance your overall event experience.

At Haute Media, we recently had the amazing opportunity to work with The Scottsdale Charros to produce the 2021 Scottsdale Charros Virtual Education Awards. The Scottsdale Charros are a non-profit organization dedicated to supporting students, teachers and schools within the Scottsdale Unified School District. The Scottsdale Charros believe that “education is the cornerstone of any community and proudly celebrate Scottsdale’s best and brightest during the Scottsdale Charros Education Awards.“

Every year, The Scottsdale Charros recognize one specially selected teacher from each SUSD school as Outstanding Educators of the Year. Additionally, an Outstanding Male and Outstanding Female Student of the Year are recognized from the Class of 2021 at each school, as well as SUSD School Nurses and High School Athletes of the Year.

It was an honor to work with The Scottsdale Charros to produce their first ever virtual event! You can view the full virtual event live stream recording at the link below. Continue reading to learn our 3 secrets to successful virtual event video production and how we incorporated these techniques in the Scottsdale Charros Virtual Event.

Scottsdale Charros 2021 Education Awards

Every event is different. When it comes to virtual events especially, a little extra planning and production can transform your ordinary virtual meeting into a unique online event experience! The production quality of your virtual event will reflect the professionalism of your business and importance of your event. Poor audio/visual components can negatively impact the energy of your event. Successful event planners hire professional videographers to handle their virtual event video production to ensure a seamless production process and a polished presentation for the final event. Here are three ways professionals utilize video production to enhance virtual events…

Virtual Event Video Production: Secret to Success #1 – Get Creative With Pre-Recorded Video!

Exciting content and inspiring speakers are key to a successful virtual event. Pre-recorded video production provides endless creativity when it comes to content and delivery. Utilizing pre-recorded video offers flexibility in scheduling multiple speakers to participate in your virtual event, either remotely or in-person. It also gives you the ability to record high-quality video of your speakers in multiple locations, which provides even more exciting visual content to keep your audience engaged!

Combining exciting locations and inspiring guest speakers such as community leaders or local athletes is guaranteed to keep your audience engaged. For The Scottsdale Charros Virtual Event, we pre-recorded several speaker segments in various locations that reflected the theme of the event. We filmed at three relevant locations including Scottsdale’s Museum of the West, Grand Canyon University, and Gateway Trailhead at McDowell Sonoran Preserve in North Scottsdale. A few of the guest speakers we pre-recorded include:

Virtual Event Video Production

Secret to Success #2 – Choose the Right Platform to Engage Your Audience!

Virtual events are a great way to deliver your message to a much larger audience and offer global networking opportunities in real time. To ensure a successful virtual event, rely on professional video producers to use the right hosting platform and streaming software to broadcast your live virtual event while keeping your audience engaged. 

Features of virtual event platforms that enhance audience engagement include Live Polls, Q&A Discussions, Chat Boxes, and more! Enabling the live audience chat feature during The Scottsdale Charros virtual event allowed viewers from all over the country to tune in and communicate with other event participants.

Secret to Success #3 – Promote Your Event With Professional Video Production!

The success of any event is directly related to the amount of marketing you put into promoting your event. Professional video production is a great tool to market and advertise your events! An effective way to promote your events through video is utilizing clips from pre-recorded video production to share on your website and social media to make your audience aware and excited about your event.

Social media integration is also a fantastic way to promote networking and grow your following during and after your event. With the right virtual event platform, we can stream your events to multiple channels including Vimeo, Facebook, YouTube, LinkedIn, and more!

Another awesome promotional feature is live graphics which we can incorporate in pre-production or add in real time during your live stream. During the Scottsdale Charros Virtual Event, we incorporated graphics and branding throughout to keep their audience entertained and promote the different event elements.

Learn more about virtual event video production and subscribe to receive updates at HautePhotoVideo.com.

Congratulations to all of the Scottsdale Charros’ 2021 Outstanding Students and Educators, SUSD School Nurses and High School Athletes of the Year! View the virtual event video at Charros2021.HautePhotoVideo.com and support the Scottsdale Charros Education Initiatives by making a donation at Charros.com.

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Women’s History Month

Since 1987, March has been nationally recognized as Women’s History Month, dedicated to honoring and celebrating the many contributions women have made in society and their achievements throughout American history. This Monday, March 8th will celebrate International Women’s Day, in observance to raise awareness about women’s equality and commemorate all those who have fought for women’s rights.

At Haute Media we are honoring empowering women everywhere all month long! We have been fortunate to work with several incredible organizations supporting women and we want to highlight a few of the extraordinary females we have had the pleasure of photographing over the years.

Madeleine Albright

“There is a special place in hell for women who don’t help other women.” — Madeleine K. Albright

Madeleine Albright served as the 64th Secretary of State of the United States and was America’s first woman Secretary of State. During her time in office, she was then the highest ranking woman in the history of the U.S. government. Dr. Albright received the Presidential Medal of Freedom from President Obama in 2012 and is now Chair of Albright Stonebridge Group, a New York Times bestselling author, professor, diplomat and businesswoman. We’ve had the amazing opportunity to photograph Dr. Albright at multiple events including her book singing and press conference at the Phoenix Art Museum as well as a special meet and greet during the AIG Annual Conference at The Phoenician Resort.

Caroline Kennedy

“As much as we need a prosperous economy, we also need a prosperity of kindness and decency.” — Caroline Kennedy

American author, attorney, and diplomat, Caroline Kennedy served as the United States Ambassador to Japan from 2013 to 2017. Daughter of former President John F. Kennedy and First Lady Jacqueline Kennedy, Ambassador Caroline Kennedy serves as a member of the National Board of Directors for the NAACP Legal Defense and Educational Fund, Vice Chair for the Fund for Public Schools in NYC, and Chief Executive for the NYC Department of Education Office of Strategic Partnerships. We were honored to photograph Ambassador Kennedy at the Sandra Day O’Connor Institute Annual History Dinner honoring President John F. Kennedy.

Maria Shriver

“Moving humanity forward. That is my ministry. That is my mission. I hope you will join me.” — Maria Shriver

Journalist, activist, author, former First Lady of California, and founder of the nonprofit organization The Women’s Alzheimer’s Movement, Maria Shriver is an inspiration to women everywhere. Shriver also created The Minerva Awards and Minerva Prize to recognize and reward remarkable women making a difference in the world. It was our honor to photograph Maria Shriver at the Arizona Foundation For Women Annual Luncheon.

Phoenix Art Museum Independent Woman Luncheon

The Phoenix Art Museum Independent Woman Luncheon has become one of the most beloved events in the premier design community and we are honored to have partnered with them for the past ten years to photograph this incredible event! Last year’s event celebrated the 10th Anniversary of the Independent Woman Luncheon and honored Ellen Katz, who founded and chaired the Independent Woman Luncheon in 2011. After the construction of the Museum’s Ellen and Howard C. Katz Wing for Modern Art in 2006, Katz served as chair of the Museum’s Board of Trustees from 2007 to 2010, and also created and chaired the Museum’s annual pARTy gala. The two fundraisers founded by Katz have raised millions of dollars benefitting Phoenix Art Museum.

These extraordinary women have accomplished remarkable achievements and have supported our society for decades. Visit HautePhotoVideo.com to view more photos of these incredible women and be sure to follow us as we’ll be sharing photos of empowering women all month long! Remember to celebrate your favorite females this Monday on IWD and everyday!

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5 Valley Venues For Your Live Virtual & Hybrid Events

Venues are an important part of your whole event experience, whether you’re live on location or hosting a virtual or hybrid event. As we continue to pivot toward virtual and hybrid events, it is even more critical to embrace visual elements and consider how the overall design will affect your audience. Setting the right stage for your virtual or in-person speakers and creating the perfect atmosphere for your guests is key in planning any successful event, and it all starts with choosing the right venue to bring your vision to life! Here are five venues throughout the valley that are perfect for live, virtual, and hybrid events…

The Barn at Power Ranch

Located in the Power Ranch Community in Gilbert, AZ, The Barn at Power Ranch is a versatile event venue offering intimate indoor space and a beautiful outdoor area with a farm-like wild west atmosphere perfect for any valley event!

The Power Ranch Community Association hosted a special ribbon cutting ceremony last week to celebrate the grand re-opening of The Barn and we were thrilled to be a part of the excitement! We can’t wait to capture many more events at this gorgeous venue!

Desert Foothills

For over 30 years, Desert Foothills has provided an exclusive event space with indoor and outdoor areas for private special events including weddings and rehearsal dinners, celebrations, corporate dinners, awards, team building events and more! Located in North Scottsdale, Desert Foothills offers a 10,000 square foot barn with high ceilings and a sunset patio with a viewing area to watch the sun set over the desert landscape. The rustic decor and beautiful Sonoran Desert backdrop provides an authentic western setting that your guests will love! 

Brighthouse Financial held their National Sales Meeting here in Phoenix last year and celebrated their final dinner event at Desert Foothills where there was plenty of entertainment and activities, including pig races and a hot air balloon!

G Collection

If you’re looking for a new and totally unique entertainment venue for your next event, G Collection is the place! Located in Scottsdale, AZ this vintage venue showcases a world-class classic automobile collection and rare collectible antiques that will surely impress your guests! Antiquities range from ancient bronze swords and Roman glass to Chinese sculpture and Greek vessels dating back thousands of years. The cars on display are some of the rarest cars in history. Not to mention, they house a private game room as well as a bar-top lounge with a full DJ booth!

Jokake Inn at The Phoenician Resort

We capture some of our favorite events at The Phoenician Resort and Jokake Inn, located just inside the resort, is the perfect space for a corporate dinner event and evening entertainment! With an outdoor stage in the center of the courtyard, your guests can converse over dinner and cocktails while enjoying live music. Dress up your event with some gorgeous decor that go great with the southwest setting Jokake provides.

Scottsdale Hangar One

Since 2003, this one-of-a-kind private jet hangar complex has offered world-class designs and amenities perfect for corporate events, meetings, dinners, awards, galas and much more! Scottsdale Hangar One is a rare and innovative venue located in the Scottsdale Airpark and offers unique spaces like the Red Room which houses a showroom for an exclusive car collection, but can be transformed into any style event space! Post Integrations has hosted their annual corporate holiday party at Scottsdale Hangar One and the Red Room was the perfect atmosphere to bring their Christmas winter wonderland vision to life!

A few of our other favorite valley venues include:

  • Wrigley Mansion
  • La Puesta Del Sol
  • Corona Ranch
  • Troon North
  • The Farm at South Mountain

Contact us at hautephotovideo.com for your next corporate or community event, we know all the best locations and venues in the valley. Plus, we have highly-experienced photographers and videographers ready to capture every detail of your event and we also offer professional event production on location and for your remote virtual event needs!

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What You Need To Know About Hybrid Events

As new event technology has emerged during the pandemic, you may be asking yourself — what is the difference between live, virtual, and hybrid events?

During a Live event, your attendees are all physically in attendance as opposed to a Virtual event where your guests view the entire event online. Hybrid events are what we like to call the happy medium, where some people attend in person while others watch online.

As more companies contemplate hosting a virtual event versus a physical gathering, now is the time to explore the benefits of choosing a hybrid model. Even as the COVID-19 vaccine becomes more readily available and live events start to make their comeback, hybrid events offer several benefits and will likely continue to play a huge part in the future events industry.

The Heard Museum hosted a beautiful hybrid gala event in celebration of their “Once in a Blue Moon” campaign, broadcasted live from the Museum’s brand new Blue Moon Garden! We captured the below photo of Campaign Committee Chairs, John and Janet Melamed after the Garden unveiling.

If you’re an event professional or business owner, there are a few key things to know when it comes to pulling off hybrid events.

Hybrid events combine both live and virtual event elements to create a unique, engaging and safety-conscious experience while providing greater flexibility for your audience.

Even before virtual events became the new normal, there were always people who would have loved to attend your event but couldn’t for one reason or another, travel being one of the bigger factors. By incorporating an online virtual component, hybrid events allow you to increase your overall reach and actually gain more attendees, ensuring that no one misses out on your amazing event.

Broadcasting your live event via a virtual platform opens many doors by giving you the chance to connect with a larger audience than could ever be possible in person. A virtual audience is able to actively participate in your live event from their mobile devices or desktop computer in real time. They can be anywhere in the world and still attend and most importantly engage in your event.

The virtual engagement tools you can incorporate in your hybrid events include live polls, Q&A sessions, and real-time audience chat for remote participants.

Let’s say your guests attending in-person are having a Q&A session with a speaker live on location, your online attendees can be viewing virtually and still participate by commenting directly via the live chat box. You can also host polls during your event that include both your live and online audience. This allows for even greater networking opportunities for your live and virtual attendees.

It is also important to include entertainment on location that both your live audience and virtual viewers can enjoy!

A few of our favorite entertainment elements include live bands and musicians, performers and entertainers such as magicians, artists, celebrity impersonators, and if you’re looking to really liven things up karaoke!

Heard Museum incorporated live music in their hybrid event and it is always a lovely added element to entertain your guests.

Another awesome benefit of hosting hybrid events is the ability to rewatch and share the livestream with your guests who may not have been able to attend or who simply want to relive the magic!

You can embed your entire event livestream on your website or even pull out certain clips to share on your social media channels. Plus, you can repurpose and share content from your livestream to market your business and promote future events. Having the recorded copy of your event also allows your speakers and sponsors who were a part of the stream to rewatch and see the live audience comments and interaction unfold throughout their presentations.

Check out this livestream recording below from the Feeding Matters virtual fundraising event and see how they incorporated a live audience chat for all of their attendees to interact in real-time.

You can view more videos at HautePhotoVideo.com and be sure to contact us when you’re planning your next hybrid event!

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How To Enhance Your Culinary Event Experience 

Whether you’re hosting an in-person or virtual culinary event, it is important to create an interactive, engaging and memorable experience for your audience. From cooking lessons and recipe competitions to food festivals and wine tastings, the possibilities for creative culinary events are endless! Continue reading for our best ideas to enhance your next culinary event experience…

Feature World-Class Celebrity Chefs

Hosting a celebrity chef at your culinary event is guaranteed to build excitement and credibility among your viewers! Check out the photos below from some awesome events we’ve captured over the years featuring some of our favorite famous chefs.

The Arizona Harvest Moon Dinner Event is a unique outdoor dining experience under a full moon in the heart of the City hosted on the PHX Renews Property, featuring top local chefs and AZ Careers Through Culinary Arts (C-CAP) Alumni.

Shown in the top left photo above (left to right) is Arizona Cardinals superstar Larry Fitzgerald; Host of PBS Plate & Pour, Iron Chef America Winner and Owner of Biltmore-area restaurant Tarbell’s Chef Mark Tarbell; and Renowned Food Network celebrity chef and Sanctuary’s Executive Chef Beau McMillan (Sanctuary on Camelback Mountain).

Chef Tarbell can also be seen photographed in the bottom right photo above with celebrity chef and cookbook author, Rocco DiSpirito at the 2017 Arizona Women’s Board Author’s Luncheon.

A few other celebrity chefs we’ve had the incredible opportunity of photographing include:

Celebrity Chef Anne Burrell with former Miami Dolphins quarterback, Dan Marino (top right photo above) at the 2015 PepCity Super Bowl Halftime Party in Glendale, AZ.

Food Network star and best-selling cookbook author, Giada DeLaurentiis (bottom left photo above) at her “Weeknights with Giada” book signing in Scottsdale, AZ at Sur La Table in Kierland Commons.

Bravo’s Top Chef Masters Winner, cookbook author and Mexico–One Plate at a Time television series star Chef Rick Bayless (right middle photo above) in Phoenix, AZ at a Tasting Event for Negra Modelo.

Support Local Restaurants and Chefs 

Phoenix is home to some of the best local restaurants, food festivals and culinary events in Arizona. We love working with our AZ culinary geniuses and supporting local chefs and restaurants is a great way to relate with your audience while promoting the Valley’s amazing culinary scene!

Beckett’s Table opened in 2010 in the heart of Phoenix and has won the Wine Spectator Award of Excellence for the past six years. We’ve had the pleasure of knowing and working with Chef Justin Beckett (top left above) and his team to photograph several special occasions over the years including the Lincoln Drive and Dine event hosted at Beckett’s Table!

Other local chefs we’ve had the fortune of working with include: 

Chef Christopher Gross of Christopher’s at the Wrigley Mansion (bottom left); Chef Scott Conant of Mora Italian in Phoenix (bottom right); and beloved iconic Phoenix Chef Tomaso Maggiore of Tomaso’s on Camelback (top right, In Loving Memory of Tomaso Maggiore). Tomaso was an amazing person and will be missed dearly. Voted Best Italian Restaurant in the Valley since 1977, you can visit Tomaso’s in the Camelback Corridor in Central Phoenix.

Include Audience Interaction

A great way to enhance your next culinary event is to include audience interaction! You can demonstrate cooking lessons at your live events or during virtual broadcasts. 

We teamed up with Macy’s Culinary Council to photograph their Game Day Cooking event in Scottsdale with three time James Beard award winning Chef Tom Douglas. The audience loved the live interaction and opportunity for discussion during this cooking demonstration! 

Another awesome local restaurant we’ve worked with is Rock Lobster located in Chandler, AZ where guests enjoy Teppanyaki style cuisine and freshly prepared Sushi. This is the kind of culinary entertainment that will leave your guests wanting more!

You can view more of our Culinary Event Photography at HautePhotoVideo.com and contact us when you’re planning your next live culinary event or virtual experience! 

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3 Reasons To Invest In Professional Photography For Your Business

Professional photography is a marketing must-have behind any successful business. You’re probably familiar with the phrase, a picture is worth a thousand words, so the question to ask yourself is — what do you want your picture to say about you and your business?

Utilizing professional photography gives you the power to personalize your image and promote your business and brand across all major marketing platforms, and when it comes to commercial photography, hiring a professional is the way to go! Whether you sell products online, provide services on location, own a restaurant or work in retail, your business will flourish with professional photographs. Continue reading for three key reasons why you should invest in professional photography for your business.

1. Establish and Enhance Your Business Branding

How do you want consumers and potential clients to remember you after visiting your website or social media channels?

Professional photography helps you establish and maintain your brand identity. Visually appealing images will make your brand more memorable and recognizable.

Build trust and credibility among your audience by showing them who you are and what you have to offer. Staff headshots, product shots, photos of your team at work, interior and exteriors images of your locations, and behind-the-scenes photos will promote your business and boost your brand recognition.

Big O Tires utilized professional photos to highlight their locations and staff and build their brand awareness.

2. Stand Out From Your Competition

According to Statista in 2020, over 3.6 billion people were using social media worldwide. Needless to say, your online presence sends a powerful message and gives you the chance to reach a broader audience.

Professional photography will ensure you stand out from your competition and make a great first impression among your viewers.

Professional photographers have the skills and experience to know how to capture your subjects using the best angles and lighting techniques. Not to mention, when using professional grade equipment and full frame DSLR cameras compared to the built-in camera on your smartphone, the quality is incomparable.

The quality of your images will reflect on the quality of your products. Stand out from the many businesses using stock photography by hiring a professional to make your images real and personal.

We had the pleasure of working with Mitchell Gold + Bob Williams to photograph their store interior and exterior, staff photos and grand opening event. Photos like these help personalize your online presence and make you stand out from the rest!

3. Increase Engagement and Drive Success

Images can help you get discovered on the web and increase traffic to your site. High quality photos immediately grab attention and help you attract more viewers which in turn increases engagement and leads to more prospects.

Professional photography also helps strengthen your SEO, or Search Engine Optimization. If you optimize your images using “alt texts” Google and other search engines crawling your pages will deem your content more relevant and bump you up to the top of search pages.

More clicks equals more traffic on your website and what is a great way to get more clicks? With visually stunning imagery that makes your viewers want to see more, just like this awesome photo of the Prada Scottsdale location!

Invest in yourself and in your image by taking your business and your brand to the next level with professional photography!

Hiring a pro will make the process simple, easy, and fun! Contact us at HautePhotoVideo.com to learn more about our photography services, we would love to work with you!

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How Current Business Owners Are Utilizing Video Marketing

Video is a smart investment for any business owner. Forbes found that 81 percent of total businesses use video marketing and according to HubSpot, including video on a landing page can increase conversions by 80%! Customers are automatically intrigued when visiting a webpage containing engaging video content. Video is eye-catching and makes your viewers only want to see more and learn more about what you have to offer.

If you choose to make the smart investment of utilizing video in your marketing efforts, you should also make the wise decision to hire a professional videography team to handle all of the details for you from the early stages of pre-production planning to the final phases of post-production editing.

When working on a new video project, the first step is to identify your main goal of the video. What message do you want to tell? Are you informing your viewers about a particular service or sharing a personal testimonial to relate with your audience?

There are several ways to utilize video marketing to connect your audience. Here are three examples of how current business owners are using video to tell their story, promote their brand, and market their services.

Promote Products and Services

If you are introducing a new product or want to highlight your company services, video is the way to go! We had the pleasure of working with the Marine Corps Scholarship Foundation to create this awesome video promoting their recent United States Marine Corps Arizona License Plate Campaign.

View the full video below and see how their subjects used props and the set location to help promote their message and resonate with their viewers. They chose for us to shoot this video in front of the Marine Corps mural at the Scottsdale Civic Center Library to fit with the theme of their campaign and create a beautiful scene that many Phoenix Natives will recognize and appreciate.

Convey Information

If you have something to tell your customers or even your employees, do it through video! Video is an easy and effective way to convey a message to your target audience. Check out this video we produced for Phoenix Realtors. They wanted to show off their new office space and tell their members about all of the new benefits they’d have access to. So we created a virtual tour of their new space and used a voiceover to highlight all of the key features!

Boost Brand Awareness

Boosting your brand awareness should play a key role in your marketing campaigns. Presenting videos to your clients and potential customers through your social media channels and online platforms helps show them who you are before they even meet you. Video is a powerful marketing tool and gives you the opportunity to be seen across multiple mediums.

Business Owner, Brad Leavitt is President of A Finer Touch Construction and tells his company story in this awesome branding video below. Sharing footage of your locations, services, and staff (even Behind-The-Scenes) is a great way to put yourself out there and build your brand awareness!

Video is a compelling way for businesses to connect with their customers and data has proven that video marketing is successful. When you’re planning your next video project, contact us at HautePhotoVideo.com and we will help bring your vision to life!

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