Professional photography is a marketing must-have behind any successful business. You’re probably familiar with the phrase, a picture is worth a thousand words, so the question to ask yourself is — what do you want your picture to say about you and your business?
Utilizing professional photography gives you the power to personalize your image and promote your business and brand across all major marketing platforms, and when it comes to commercial photography, hiring a professional is the way to go! Whether you sell products online, provide services on location, own a restaurant or work in retail, your business will flourish with professional photographs. Continue reading for three key reasons why you should invest in professional photography for your business.
1. Establish and Enhance Your Business Branding
How do you want consumers and potential clients to remember you after visiting your website or social media channels?
Professional photography helps you establish and maintain your brand identity. Visually appealing images will make your brand more memorable and recognizable.
Build trust and credibility among your audience by showing them who you are and what you have to offer. Staff headshots, product shots, photos of your team at work, interior and exteriors images of your locations, and behind-the-scenes photos will promote your business and boost your brand recognition.
Big O Tires utilized professional photos to highlight their locations and staff and build their brand awareness.
2. Stand Out From Your Competition
According to Statista in 2020, over 3.6 billion people were using social media worldwide. Needless to say, your online presence sends a powerful message and gives you the chance to reach a broader audience.
Professional photography will ensure you stand out from your competition and make a great first impression among your viewers.
Professional photographers have the skills and experience to know how to capture your subjects using the best angles and lighting techniques. Not to mention, when using professional grade equipment and full frame DSLR cameras compared to the built-in camera on your smartphone, the quality is incomparable.
The quality of your images will reflect on the quality of your products. Stand out from the many businesses using stock photography by hiring a professional to make your images real and personal.
We had the pleasure of working with Mitchell Gold + Bob Williams to photograph their store interior and exterior, staff photos and grand opening event. Photos like these help personalize your online presence and make you stand out from the rest!
3. Increase Engagement and Drive Success
Images can help you get discovered on the web and increase traffic to your site. High quality photos immediately grab attention and help you attract more viewers which in turn increases engagement and leads to more prospects.
Professional photography also helps strengthen your SEO, or Search Engine Optimization. If you optimize your images using “alt texts” Google and other search engines crawling your pages will deem your content more relevant and bump you up to the top of search pages.
More clicks equals more traffic on your website and what is a great way to get more clicks? With visually stunning imagery that makes your viewers want to see more, just like this awesome photo of the Prada Scottsdale location!
Invest in yourself and in your image by taking your business and your brand to the next level with professional photography!
Hiring a pro will make the process simple, easy, and fun! Contact us at HautePhotoVideo.com to learn more about our photography services, we would love to work with you!