Women’s History Month

Since 1987, March has been nationally recognized as Women’s History Month, dedicated to honoring and celebrating the many contributions women have made in society and their achievements throughout American history. This Monday, March 8th will celebrate International Women’s Day, in observance to raise awareness about women’s equality and commemorate all those who have fought for women’s rights.

At Haute Media we are honoring empowering women everywhere all month long! We have been fortunate to work with several incredible organizations supporting women and we want to highlight a few of the extraordinary females we have had the pleasure of photographing over the years.

Madeleine Albright

“There is a special place in hell for women who don’t help other women.” — Madeleine K. Albright

Madeleine Albright served as the 64th Secretary of State of the United States and was America’s first woman Secretary of State. During her time in office, she was then the highest ranking woman in the history of the U.S. government. Dr. Albright received the Presidential Medal of Freedom from President Obama in 2012 and is now Chair of Albright Stonebridge Group, a New York Times bestselling author, professor, diplomat and businesswoman. We’ve had the amazing opportunity to photograph Dr. Albright at multiple events including her book singing and press conference at the Phoenix Art Museum as well as a special meet and greet during the AIG Annual Conference at The Phoenician Resort.

Caroline Kennedy

“As much as we need a prosperous economy, we also need a prosperity of kindness and decency.” — Caroline Kennedy

American author, attorney, and diplomat, Caroline Kennedy served as the United States Ambassador to Japan from 2013 to 2017. Daughter of former President John F. Kennedy and First Lady Jacqueline Kennedy, Ambassador Caroline Kennedy serves as a member of the National Board of Directors for the NAACP Legal Defense and Educational Fund, Vice Chair for the Fund for Public Schools in NYC, and Chief Executive for the NYC Department of Education Office of Strategic Partnerships. We were honored to photograph Ambassador Kennedy at the Sandra Day O’Connor Institute Annual History Dinner honoring President John F. Kennedy.

Maria Shriver

“Moving humanity forward. That is my ministry. That is my mission. I hope you will join me.” — Maria Shriver

Journalist, activist, author, former First Lady of California, and founder of the nonprofit organization The Women’s Alzheimer’s Movement, Maria Shriver is an inspiration to women everywhere. Shriver also created The Minerva Awards and Minerva Prize to recognize and reward remarkable women making a difference in the world. It was our honor to photograph Maria Shriver at the Arizona Foundation For Women Annual Luncheon.

Phoenix Art Museum Independent Woman Luncheon

The Phoenix Art Museum Independent Woman Luncheon has become one of the most beloved events in the premier design community and we are honored to have partnered with them for the past ten years to photograph this incredible event! Last year’s event celebrated the 10th Anniversary of the Independent Woman Luncheon and honored Ellen Katz, who founded and chaired the Independent Woman Luncheon in 2011. After the construction of the Museum’s Ellen and Howard C. Katz Wing for Modern Art in 2006, Katz served as chair of the Museum’s Board of Trustees from 2007 to 2010, and also created and chaired the Museum’s annual pARTy gala. The two fundraisers founded by Katz have raised millions of dollars benefitting Phoenix Art Museum.

These extraordinary women have accomplished remarkable achievements and have supported our society for decades. Visit HautePhotoVideo.com to view more photos of these incredible women and be sure to follow us as we’ll be sharing photos of empowering women all month long! Remember to celebrate your favorite females this Monday on IWD and everyday!

5 Valley Venues For Your Live Virtual & Hybrid Events

Venues are an important part of your whole event experience, whether you’re live on location or hosting a virtual or hybrid event. As we continue to pivot toward virtual and hybrid events, it is even more critical to embrace visual elements and consider how the overall design will affect your audience. Setting the right stage for your virtual or in-person speakers and creating the perfect atmosphere for your guests is key in planning any successful event, and it all starts with choosing the right venue to bring your vision to life! Here are five venues throughout the valley that are perfect for live, virtual, and hybrid events…

The Barn at Power Ranch

Located in the Power Ranch Community in Gilbert, AZ, The Barn at Power Ranch is a versatile event venue offering intimate indoor space and a beautiful outdoor area with a farm-like wild west atmosphere perfect for any valley event!

The Power Ranch Community Association hosted a special ribbon cutting ceremony last week to celebrate the grand re-opening of The Barn and we were thrilled to be a part of the excitement! We can’t wait to capture many more events at this gorgeous venue!

Desert Foothills

For over 30 years, Desert Foothills has provided an exclusive event space with indoor and outdoor areas for private special events including weddings and rehearsal dinners, celebrations, corporate dinners, awards, team building events and more! Located in North Scottsdale, Desert Foothills offers a 10,000 square foot barn with high ceilings and a sunset patio with a viewing area to watch the sun set over the desert landscape. The rustic decor and beautiful Sonoran Desert backdrop provides an authentic western setting that your guests will love! 

Brighthouse Financial held their National Sales Meeting here in Phoenix last year and celebrated their final dinner event at Desert Foothills where there was plenty of entertainment and activities, including pig races and a hot air balloon!

G Collection

If you’re looking for a new and totally unique entertainment venue for your next event, G Collection is the place! Located in Scottsdale, AZ this vintage venue showcases a world-class classic automobile collection and rare collectible antiques that will surely impress your guests! Antiquities range from ancient bronze swords and Roman glass to Chinese sculpture and Greek vessels dating back thousands of years. The cars on display are some of the rarest cars in history. Not to mention, they house a private game room as well as a bar-top lounge with a full DJ booth!

Jokake Inn at The Phoenician Resort

We capture some of our favorite events at The Phoenician Resort and Jokake Inn, located just inside the resort, is the perfect space for a corporate dinner event and evening entertainment! With an outdoor stage in the center of the courtyard, your guests can converse over dinner and cocktails while enjoying live music. Dress up your event with some gorgeous decor that go great with the southwest setting Jokake provides.

Scottsdale Hangar One

Since 2003, this one-of-a-kind private jet hangar complex has offered world-class designs and amenities perfect for corporate events, meetings, dinners, awards, galas and much more! Scottsdale Hangar One is a rare and innovative venue located in the Scottsdale Airpark and offers unique spaces like the Red Room which houses a showroom for an exclusive car collection, but can be transformed into any style event space! Post Integrations has hosted their annual corporate holiday party at Scottsdale Hangar One and the Red Room was the perfect atmosphere to bring their Christmas winter wonderland vision to life!

A few of our other favorite valley venues include:

  • Wrigley Mansion
  • La Puesta Del Sol
  • Corona Ranch
  • Troon North
  • The Farm at South Mountain

Contact us at hautephotovideo.com for your next corporate or community event, we know all the best locations and venues in the valley. Plus, we have highly-experienced photographers and videographers ready to capture every detail of your event and we also offer professional event production on location and for your remote virtual event needs!

3 Reasons To Invest In Professional Photography For Your Business

Professional photography is a marketing must-have behind any successful business. You’re probably familiar with the phrase, a picture is worth a thousand words, so the question to ask yourself is — what do you want your picture to say about you and your business?

Utilizing professional photography gives you the power to personalize your image and promote your business and brand across all major marketing platforms, and when it comes to commercial photography, hiring a professional is the way to go! Whether you sell products online, provide services on location, own a restaurant or work in retail, your business will flourish with professional photographs. Continue reading for three key reasons why you should invest in professional photography for your business.

1. Establish and Enhance Your Business Branding

How do you want consumers and potential clients to remember you after visiting your website or social media channels?

Professional photography helps you establish and maintain your brand identity. Visually appealing images will make your brand more memorable and recognizable.

Build trust and credibility among your audience by showing them who you are and what you have to offer. Staff headshots, product shots, photos of your team at work, interior and exteriors images of your locations, and behind-the-scenes photos will promote your business and boost your brand recognition.

Big O Tires utilized professional photos to highlight their locations and staff and build their brand awareness.

2. Stand Out From Your Competition

According to Statista in 2020, over 3.6 billion people were using social media worldwide. Needless to say, your online presence sends a powerful message and gives you the chance to reach a broader audience.

Professional photography will ensure you stand out from your competition and make a great first impression among your viewers.

Professional photographers have the skills and experience to know how to capture your subjects using the best angles and lighting techniques. Not to mention, when using professional grade equipment and full frame DSLR cameras compared to the built-in camera on your smartphone, the quality is incomparable.

The quality of your images will reflect on the quality of your products. Stand out from the many businesses using stock photography by hiring a professional to make your images real and personal.

We had the pleasure of working with Mitchell Gold + Bob Williams to photograph their store interior and exterior, staff photos and grand opening event. Photos like these help personalize your online presence and make you stand out from the rest!

3. Increase Engagement and Drive Success

Images can help you get discovered on the web and increase traffic to your site. High quality photos immediately grab attention and help you attract more viewers which in turn increases engagement and leads to more prospects.

Professional photography also helps strengthen your SEO, or Search Engine Optimization. If you optimize your images using “alt texts” Google and other search engines crawling your pages will deem your content more relevant and bump you up to the top of search pages.

More clicks equals more traffic on your website and what is a great way to get more clicks? With visually stunning imagery that makes your viewers want to see more, just like this awesome photo of the Prada Scottsdale location!

Invest in yourself and in your image by taking your business and your brand to the next level with professional photography!

Hiring a pro will make the process simple, easy, and fun! Contact us at HautePhotoVideo.com to learn more about our photography services, we would love to work with you!

How Current Business Owners Are Utilizing Video Marketing

Video is a smart investment for any business owner. Forbes found that 81 percent of total businesses use video marketing and according to HubSpot, including video on a landing page can increase conversions by 80%! Customers are automatically intrigued when visiting a webpage containing engaging video content. Video is eye-catching and makes your viewers only want to see more and learn more about what you have to offer.

If you choose to make the smart investment of utilizing video in your marketing efforts, you should also make the wise decision to hire a professional videography team to handle all of the details for you from the early stages of pre-production planning to the final phases of post-production editing.

When working on a new video project, the first step is to identify your main goal of the video. What message do you want to tell? Are you informing your viewers about a particular service or sharing a personal testimonial to relate with your audience?

There are several ways to utilize video marketing to connect your audience. Here are three examples of how current business owners are using video to tell their story, promote their brand, and market their services.

Promote Products and Services

If you are introducing a new product or want to highlight your company services, video is the way to go! We had the pleasure of working with the Marine Corps Scholarship Foundation to create this awesome video promoting their recent United States Marine Corps Arizona License Plate Campaign.

View the full video below and see how their subjects used props and the set location to help promote their message and resonate with their viewers. They chose for us to shoot this video in front of the Marine Corps mural at the Scottsdale Civic Center Library to fit with the theme of their campaign and create a beautiful scene that many Phoenix Natives will recognize and appreciate.

Convey Information

If you have something to tell your customers or even your employees, do it through video! Video is an easy and effective way to convey a message to your target audience. Check out this video we produced for Phoenix Realtors. They wanted to show off their new office space and tell their members about all of the new benefits they’d have access to. So we created a virtual tour of their new space and used a voiceover to highlight all of the key features!

Boost Brand Awareness

Boosting your brand awareness should play a key role in your marketing campaigns. Presenting videos to your clients and potential customers through your social media channels and online platforms helps show them who you are before they even meet you. Video is a powerful marketing tool and gives you the opportunity to be seen across multiple mediums.

Business Owner, Brad Leavitt is President of A Finer Touch Construction and tells his company story in this awesome branding video below. Sharing footage of your locations, services, and staff (even Behind-The-Scenes) is a great way to put yourself out there and build your brand awareness!

Video is a compelling way for businesses to connect with their customers and data has proven that video marketing is successful. When you’re planning your next video project, contact us at HautePhotoVideo.com and we will help bring your vision to life!

3 Ideas for Corporate Holiday Party Inspiration

This has been a year like no other and whether you and your team are back in the office with safety measures in place or are still fully remote navigating through this virtual world together, it is essential to stay connected with your coworkers and celebrate your resilience as a company as you faced a year full of new challenges. 

Current circumstances may call for adjustments to your typical holiday celebrations and may even require you to create entirely new traditions. Either way, you are not alone! This is an especially unique holiday season and businesses everywhere are adapting their festivities. 

Whether you host a virtual holiday party or a socially distant in-person celebration, check out these 3 ideas for inspiration and see what other companies are doing for their holiday events this year!

CHOOSE A FESTIVE THEME

All great parties (virtual or not) have an exciting theme! A creative theme will give your party a focus and help your guests get into the holiday spirit with a chance to dress up!

Every year, Post Integrations hosts an extraordinary holiday celebration with a new theme and design each time, with decor that is out of this world! Their theme was extremely fitting this year, during a time when masks are a part of our everyday attire, the chosen theme was Masquerade Ball.

This is a great theme choice for in-person and virtual events. You can even invite your guests to create their own masks and have a DIY mask decorating contest!

Some other great theme options we’ve seen this season include Holiday Pajama Party (perfect for remote guests), Winter Wonderland, Merry Grinch-Mas, Hollywood Holiday and the all time classic, Ugly Sweater Party.

DECK THE HALLS IN HOLIDAY DECOR

Whatever your theme may be, make sure to deck out your party in fun festive holiday decor! Even if you are hosting a virtual event, decorate your backdrop with holiday colors and lights. For socially distant outdoor get togethers, consider a snow machine especially if you’re going with a White Christmas theme! 

At Ryan House’s Annual White Christmas Gala, the “snowfall” really makes for a magical moment that all of the guests love.

INCORPORATE ENTERTAINMENT & ACTIVITIES

You can’t have a celebration without entertainment! Live music is always a party favorite and there are tons of holiday themed activities you can do to entertain your guests — You can host a holiday treats bake off, a white elephant gift exchange, or you can even stream a holiday movie and watch it together with your team virtually!

Whether you’re hosting an in-person holiday party or putting on a virtual celebration, contact us at Haute Media and we will help with every stage of planning and execution!

3 Must-Have Features For Hosting The Ultimate Virtual Event

As the effects of Covid-19 drive businesses and organizations to pivot, and in some cases completely reinvent themselves in order to thrive in our increasingly virtual world, it is important to understand the benefits of hosting virtual meetings, webinars, and events and which features to include for the ultimate online experience!

There are several advantages to hosting a virtual event, as opposed to an in-person event. With the potential to reach a much wider audience, virtual events are an incredibly powerful marketing tool and allow you to boost your brand awareness across multiple mediums. Virtual events can be live-streamed to various platforms and embedded on your website, social media channels, etc. allowing your audience to view from anywhere in the world. Virtual events are mobile friendly, so your viewers can tune in from the comfort of their own homes or they can watch on the go using their smart phone or tablet! 

Virtual event platforms give you the ability to easily measure results and collect data, including attendee info and emails, you can see who is watching, your total number of viewers, where your guests are streaming from, and more. Not to mention the creativity with virtual events is endless! You can create a unique online experience with virtual stages and backgrounds, remote speakers and entertainers, real-time worldwide networking, and more! 

Below are our top 3 must-have features for hosting the ultimate virtual event. These virtual event tips and tools are guaranteed to keep your audience engaged and create a memorable online experience! 

1. INTERACTION – Live Polls and Q&A Sessions

When it comes to events, whether they are in-person or online, one of the most important elements to creating a memorable experience for your guests is to include them! Audience interaction and participation is key and with virtual events, there are several creative ways to keep your viewers included and engaged. Live Polls and Q&A Sessions and two of our favorite features for audience interaction. Polls are a great way to collect data and show your guests what they have in common while Q&A sessions allow your viewers to connect with you directly. 

2. ENTERTAINMENT – Virtual Stages, Remote Speakers, Musicians, Artists, and more!

Sustain your viewers’ attention throughout your virtual program with different virtual stages and backgrounds, unique graphics and branding, remote guest speakers, live singers or musicians, artists, magicians, and more! If you are supporting a certain cause or promoting a particular product or service, include a customer testimonial or a client story to resonate with your audience. Stream a live concert or bring in remote speakers from anywhere in the world to talk directly with your viewers. Whatever your event may be, entertainment is a favorite audience feature!

3. COMMUNICATION – Live Audience Chat and Social Media Integration 

Real-time communication is a top priority when it comes to virtual events. Whether you are streaming a webinar, virtual meeting, or hosting an online conference, it is crucial for your audience to be able to communicate with one another as well as your event hosts and speakers. Utilizing a live audience chat box is a great way to allow your viewers to communicate and interact with each other in real time while your event is happening live. Social media integration is another fantastic way to promote networking and grow your following. With our virtual event platform, we have the ability to stream your events to multiple platforms including Vimeo, Facebook, YouTube, LinkedIn, and more!

Check out this virtual event video we produced for Feeding Matters Annual Community Fundraiser featuring remote speakers, live polls, and a live audience chat box. Contact us at hautephotovideo.com to learn more about our virtual event production and live streaming services, we would love to work with you!

3 Secrets To Boost Your Video Marketing

According to a recent article published by Forbes Magazine, by 2022, online videos will make up more than 82% of all consumer internet traffic (Cisco Annual Internet Report). More and more of your customers are watching video and in this new virtual world we’re living in, live video is becoming even more popular. Needless to say, videos are a powerful marketing tool and are one of the best ways to boost your online presence, increase your SEO, and kick your social media game up a notch!

Videos make a great addition to your website, newsletters, and email marketing campaigns. We are sharing our 3 best tips to make your company videos stand out from the rest and when you’re ready to take your branding to the next level, we will work with you every step of the way from pre-production planning to final edits and distribution.

1. ADD ANIMATION AND MOTION GRAPHICS

Deliver your message and show off your products with motion graphics and animated effects!

Motion graphics and animated effects are a great tool to engage your audience and share your message in an exciting way, allowing you to deliver complex statistics and information using appealing and easy-to-read charts and visuals. Information presented visually is much more memorable to your audience. Not to mention, animated logos are sure to be remembered by your viewers and increase your brand recognition.

Check out the motion graphics video we produced for Bonafide, showcasing their brand with a sequence of animated customer quotes, product samples and statistics.

2. FEATURE REAL EMPLOYEES & CUSTOMER TESTIMONIALS

There is no better way to connect with your audience than to feature real employees and incorporate customer testimonials in your video marketing. Exclusive client interviews and customer reviews strengthen your credibility and build trust among your audience. Including testimonials from real employees and members of your team is another excellent way to appeal to your viewers and relate to your customers, increasing their confidence in your brand.

View this commercial we created for Evolution Construction Services and see how testimonials from their team members and partners influence the overall message and key takeaways from the video.

3. UTILIZE DRONE VIDEOGRAPHY

One of the most effective video marketing strategies to ensure you stand out from your competition is to utilize drone videography. Drones provide aerial views and unique perspectives that are guaranteed to attract attention from your viewers. Elevating traditional marketing and digital marketing, drones offer an entirely different experience that take your company videos to a whole new level!

Whether you’re needing a virtual video tour for retail or commercial real estate, or looking to capture full event coverage from incredible heights, drone technology is the answer!

At Haute Media, we are licensed drone operators and ready to capture your company video from unforgettable views! Check out the factory tour video we produced for King Koil and see how drone coverage can enhance your video marketing.

Feeding Matters First Ever Virtual Event!

Feeding Matters is a non-profit organization dedicated to supporting families who care for children with pediatric feeding disorder. Every year, Feeding Matters hosts a community fundraising luncheon to raise awareness and help improve the system of care for pediatric feeding disorder through advocacy, education, support, and research.

Feeding Matters’ Annual Community Event raises much-needed funds to accelerate identification, ignite research, and promote collaborative care for children with pediatric feeding disorder. This event unites families, clinicians, donors, and supporters for a captivating afternoon celebrating advances in PFD.

Every year, we have the great privilege of working with Feeding Matters to photograph their annual fundraising event at the Arizona Biltmore resort. However this year in response to COVID-19, and for the first time ever, Feeding Matters 8th Annual Community Event was entirely virtual! We always love working with Feeding Matters and were honored to produce their virtual event and livestream it from Phoenix, AZ for viewers to watch safely from their homes around the world, some as far as South Africa, Italy, and Brazil!

That is one of our favorite elements of a virtual event, the ability to reach a broader audience even on the other side of the world and bring everyone together to celebrate and support such a special cause. Participating in the live audience chat and seeing messages of encouragement pour in from around the world shows what a strong sense of community we can build through online platforms and virtual communication. A big THANK YOU to everyone who attended the live-streamed event, participated in the audience chat, and made a generous donation — thank you for helping us honor and support the children and families who are affected by pediatric feeding disorder.

This year’s event was presented by Jaburg Wilk Attorneys at Law and the Armstrong Family Foundation. The annual fundraiser is underwritten by local sponsors, including the Arizona Community Foundation, Lerner & Rowe Gives Back, Mercy Care, Miracle Mile Deli, and Shamrock Farms. That means every donation raised from this event goes directly to supporting Feeding Matters’ work to improve the care for children with pediatric feeding disorder.

If you missed the livestream, you can view the entire virtual event online at feedingmatters2020.hautephotovideo.com and to learn more about the work Feeding Matters is doing or to make a donation, please visit feedingmatters.org.

If you’d like to learn more about our virtual events and live-streaming services, please contact us at hautephotovideo.com!

Check out some of the behind the scenes photos captured during the live-streamed broadcast below and view more at hautephotogallery.com!

How Desert Botanical Garden Created a Safe and Interactive Halloween Experience!

While typical Halloween festivities may be a little different than what we are used to this year, there are still tons of safe and creative ways to celebrate with family and friends! Outdoor community events are perfect for having fun while staying safe and there are so many amazing venues here in Arizona promoting safe and socially distant halloween celebrations.

Desert Botanical Garden hosted an exclusive interactive Halloween experience — Boo-tanical Nights — on Friday October 23rd and Saturday October 24th for Garden Members and their families with activities, live music, and more all while practicing social distancing!

Guests enjoyed live music from DJ Dana Armstrong in the spooky Sunset Plaza, along with musical mixes from other local DJs, while ordering festive food and drinks from various food trucks.

All children received a complimentary pumpkin they hand-picked from the Garden’s pumpkin patch, which was beautifully decorated in the Ottosen Entry Garden. (Check out the event photos for some awesome Halloween decor ideas!)

Presentations from the Mad Botanist and Buggy Entomologist were a fan favorite and other activities included photo booths, flashlight tours and shadow puppet shows!

One of the biggest hits of the night was of course, the costume contest, where winners were awarded fun prizes! Some favorite costumes included Spider-Man, Jack Skellington, Wonder-Woman, and Rapunzel from Tangled!

Guests were guided with physical distancing queues, hand-sanitizing stations, and health and safety signage located throughout the trails and venues. All guests were required to wear face coverings and follow the health and safety precautions set in place.

Physical distancing queues were arranged for food trucks, guest tables and for all activities including the pumpkin patch. Food truck safety and hygiene measures were in place along with safety partitions throughout.

Families and friends had a blast while staying safe and socially distant! 

Some other safe and socially distant community Halloween celebrations to attend include:

Are you looking to host a successful, socially distant Halloween event with entertainment your guests will love?

Try hosting a virtual Halloween costume contest or plan a Halloween drive-in movie night. Now is the time to embrace and create new traditions!

Be sure to follow us for more great events photos, videos and tips!