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What You Need To Know About Hybrid Events

As new event technology has emerged during the pandemic, you may be asking yourself — what is the difference between live, virtual, and hybrid events?

During a Live event, your attendees are all physically in attendance as opposed to a Virtual event where your guests view the entire event online. Hybrid events are what we like to call the happy medium, where some people attend in person while others watch online.

As more companies contemplate hosting a virtual event versus a physical gathering, now is the time to explore the benefits of choosing a hybrid model. Even as the COVID-19 vaccine becomes more readily available and live events start to make their comeback, hybrid events offer several benefits and will likely continue to play a huge part in the future events industry.

The Heard Museum hosted a beautiful hybrid gala event in celebration of their “Once in a Blue Moon” campaign, broadcasted live from the Museum’s brand new Blue Moon Garden! We captured the below photo of Campaign Committee Chairs, John and Janet Melamed after the Garden unveiling.

If you’re an event professional or business owner, there are a few key things to know when it comes to pulling off hybrid events.

Hybrid events combine both live and virtual event elements to create a unique, engaging and safety-conscious experience while providing greater flexibility for your audience.

Even before virtual events became the new normal, there were always people who would have loved to attend your event but couldn’t for one reason or another, travel being one of the bigger factors. By incorporating an online virtual component, hybrid events allow you to increase your overall reach and actually gain more attendees, ensuring that no one misses out on your amazing event.

Broadcasting your live event via a virtual platform opens many doors by giving you the chance to connect with a larger audience than could ever be possible in person. A virtual audience is able to actively participate in your live event from their mobile devices or desktop computer in real time. They can be anywhere in the world and still attend and most importantly engage in your event.

The virtual engagement tools you can incorporate in your hybrid events include live polls, Q&A sessions, and real-time audience chat for remote participants.

Let’s say your guests attending in-person are having a Q&A session with a speaker live on location, your online attendees can be viewing virtually and still participate by commenting directly via the live chat box. You can also host polls during your event that include both your live and online audience. This allows for even greater networking opportunities for your live and virtual attendees.

It is also important to include entertainment on location that both your live audience and virtual viewers can enjoy!

A few of our favorite entertainment elements include live bands and musicians, performers and entertainers such as magicians, artists, celebrity impersonators, and if you’re looking to really liven things up karaoke!

Heard Museum incorporated live music in their hybrid event and it is always a lovely added element to entertain your guests.

Another awesome benefit of hosting hybrid events is the ability to rewatch and share the livestream with your guests who may not have been able to attend or who simply want to relive the magic!

You can embed your entire event livestream on your website or even pull out certain clips to share on your social media channels. Plus, you can repurpose and share content from your livestream to market your business and promote future events. Having the recorded copy of your event also allows your speakers and sponsors who were a part of the stream to rewatch and see the live audience comments and interaction unfold throughout their presentations.

Check out this livestream recording below from the Feeding Matters virtual fundraising event and see how they incorporated a live audience chat for all of their attendees to interact in real-time.

You can view more videos at HautePhotoVideo.com and be sure to contact us when you’re planning your next hybrid event!

How To Enhance Your Culinary Event Experience

Whether you’re hosting an in-person or virtual culinary event, it is important to create an interactive, engaging and memorable experience for your audience. From cooking lessons and recipe competitions to food festivals and wine tastings, the possibilities for creative culinary events are endless! Continue reading for our best ideas to enhance your next culinary event experience…

Feature World-Class Celebrity Chefs

Hosting a celebrity chef at your culinary event is guaranteed to build excitement and credibility among your viewers! Check out the photos below from some awesome events we’ve captured over the years featuring some of our favorite famous chefs.

The Arizona Harvest Moon Dinner Event is a unique outdoor dining experience under a full moon in the heart of the City hosted on the PHX Renews Property, featuring top local chefs and AZ Careers Through Culinary Arts (C-CAP) Alumni.

Shown in the top left photo above (left to right) is Arizona Cardinals superstar Larry Fitzgerald; Host of PBS Plate & Pour, Iron Chef America Winner and Owner of Biltmore-area restaurant Tarbell’s Chef Mark Tarbell; and Renowned Food Network celebrity chef and Sanctuary’s Executive Chef Beau McMillan (Sanctuary on Camelback Mountain).

Chef Tarbell can also be seen photographed in the bottom right photo above with celebrity chef and cookbook author, Rocco DiSpirito at the 2017 Arizona Women’s Board Author’s Luncheon.

A few other celebrity chefs we’ve had the incredible opportunity of photographing include:

Celebrity Chef Anne Burrell with former Miami Dolphins quarterback, Dan Marino (top right photo above) at the 2015 PepCity Super Bowl Halftime Party in Glendale, AZ.

Food Network star and best-selling cookbook author, Giada DeLaurentiis (bottom left photo above) at her “Weeknights with Giada” book signing in Scottsdale, AZ at Sur La Table in Kierland Commons.

Bravo’s Top Chef Masters Winner, cookbook author and Mexico–One Plate at a Time television series star Chef Rick Bayless (right middle photo above) in Phoenix, AZ at a Tasting Event for Negra Modelo.

Support Local Restaurants and Chefs

Phoenix is home to some of the best local restaurants, food festivals and culinary events in Arizona. We love working with our AZ culinary geniuses and supporting local chefs and restaurants is a great way to relate with your audience while promoting the Valley’s amazing culinary scene!

Beckett’s Table opened in 2010 in the heart of Phoenix and has won the Wine Spectator Award of Excellence for the past six years. We’ve had the pleasure of knowing and working with Chef Justin Beckett (top left above) and his team to photograph several special occasions over the years including the Lincoln Drive and Dine event hosted at Beckett’s Table!

Other local chefs we’ve had the fortune of working with include:

Chef Christopher Gross of Christopher’s at the Wrigley Mansion (bottom left); Chef Scott Conant of Mora Italian in Phoenix (bottom right); and beloved iconic Phoenix Chef Tomaso Maggiore of Tomaso’s on Camelback (top right, In Loving Memory of Tomaso Maggiore). Tomaso was an amazing person and will be missed dearly. Voted Best Italian Restaurant in the Valley since 1977, you can visit Tomaso’s in the Camelback Corridor in Central Phoenix.

Include Audience Interaction

A great way to enhance your next culinary event is to include audience interaction! You can demonstrate cooking lessons at your live events or during virtual broadcasts.

We teamed up with Macy’s Culinary Council to photograph their Game Day Cooking event in Scottsdale with three time James Beard award winning Chef Tom Douglas. The audience loved the live interaction and opportunity for discussion during this cooking demonstration!

Another awesome local restaurant we’ve worked with is Rock Lobster located in Chandler, AZ where guests enjoy Teppanyaki style cuisine and freshly prepared Sushi. This is the kind of culinary entertainment that will leave your guests wanting more!

You can view more of our Culinary Event Photography at HautePhotoVideo.com and contact us when you’re planning your next live culinary event or virtual experience!

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4 Socially Distant Outdoor Team Building Activities

As the Phoenix weather starts to warm up over the next few weeks, it’s the perfect time to start planning an outdoor company team building activity!

Team-building activities offer fun and creative alternatives to build camaraderie and trust among your employees. Building company morale and strengthening relationships has never been more important. With the past year we have faced, it is important to remind your employees that you are a team and are stronger and more resilient because of each other.

Getting outdoors and engaging in some positive adventurous activity is a great way to kick off the new year and there are several activities you can participate in this season to enjoy the great outdoors with your team while staying safe and socially distant.

From horseback riding to ATV tours through the desert, Arizona is the perfect location for outdoor fun and now is a great time to get out and explore with your team! Here are some of our favorite socially distant outdoor team building activities your employees are guaranteed to enjoy…

ATV Tours

If you’re looking for a unique off-roading experience, schedule an ATV Tour! Arizona ATV Adventures offers custom guided tours in Phoenix, Sedona, and Tucson, AZ. Your employees will have the chance to drive their own ATV while viewing beautiful scenery all over Arizona!

Hiking and Mountain Climbing

Our beautiful Grand Canyon State is home of some of the most incredible hiking trails in the nation. Whether your choose a short and easy hike or a more strenuous climbing trail, hiking in Arizona is always a magical experience.

Horseback Riding

Take your team on an authentic horseback ride through the desert and mountains! Cave Creek Trail Rides offer guided tours while sharing stories of the old west and historic mining town and Arizona Horseback Adventures at Spur Cross offers sunset rides through the Sonoran Desert.

Golfing

If you’re looking for something a bit more leisurely, golfing is a great option and there are tons of golf courses across the valley to choose from! The Arizona Biltmore Golf Club, Grayhawk Golf Club, and Troon North Golf Club are a few of our client favorites.

More outdoor team building activities to consider:

Tennis
Archery
Fishing
Segway Tours
Yoga
Biking
Kayaking

Make sure to review the safety precautions and guidelines for each activity on the company websites.

View more of our team building inspiration at hautephotovideo.com and contact us to capture your next team building excursion!

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3 Reasons To Invest In Professional Photography For Your Business

Professional photography is a marketing must-have behind any successful business. You’re probably familiar with the phrase, a picture is worth a thousand words, so the question to ask yourself is — what do you want your picture to say about you and your business?

Utilizing professional photography gives you the power to personalize your image and promote your business and brand across all major marketing platforms, and when it comes to commercial photography, hiring a professional is the way to go! Whether you sell products online, provide services on location, own a restaurant or work in retail, your business will flourish with professional photographs. Continue reading for three key reasons why you should invest in professional photography for your business.

1. Establish and Enhance Your Business Branding

How do you want consumers and potential clients to remember you after visiting your website or social media channels?

Professional photography helps you establish and maintain your brand identity. Visually appealing images will make your brand more memorable and recognizable.

Build trust and credibility among your audience by showing them who you are and what you have to offer. Staff headshots, product shots, photos of your team at work, interior and exteriors images of your locations, and behind-the-scenes photos will promote your business and boost your brand recognition.

Big O Tires utilized professional photos to highlight their locations and staff and build their brand awareness.

2. Stand Out From Your Competition

According to Statista in 2020, over 3.6 billion people were using social media worldwide. Needless to say, your online presence sends a powerful message and gives you the chance to reach a broader audience.

Professional photography will ensure you stand out from your competition and make a great first impression among your viewers.

Professional photographers have the skills and experience to know how to capture your subjects using the best angles and lighting techniques. Not to mention, when using professional grade equipment and full frame DSLR cameras compared to the built-in camera on your smartphone, the quality is incomparable.

The quality of your images will reflect on the quality of your products. Stand out from the many businesses using stock photography by hiring a professional to make your images real and personal.

We had the pleasure of working with Mitchell Gold + Bob Williams to photograph their store interior and exterior, staff photos and grand opening event. Photos like these help personalize your online presence and make you stand out from the rest!

3. Increase Engagement and Drive Success

Images can help you get discovered on the web and increase traffic to your site. High quality photos immediately grab attention and help you attract more viewers which in turn increases engagement and leads to more prospects.

Professional photography also helps strengthen your SEO, or Search Engine Optimization. If you optimize your images using “alt texts” Google and other search engines crawling your pages will deem your content more relevant and bump you up to the top of search pages.

More clicks equals more traffic on your website and what is a great way to get more clicks? With visually stunning imagery that makes your viewers want to see more, just like this awesome photo of the Prada Scottsdale location!

Invest in yourself and in your image by taking your business and your brand to the next level with professional photography!

Hiring a pro will make the process simple, easy, and fun! Contact us at HautePhotoVideo.com to learn more about our photography services, we would love to work with you!

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How Current Business Owners Are Utilizing Video Marketing

Video is a smart investment for any business owner. Forbes found that 81 percent of total businesses use video marketing and according to HubSpot, including video on a landing page can increase conversions by 80%! Customers are automatically intrigued when visiting a webpage containing engaging video content. Video is eye-catching and makes your viewers only want to see more and learn more about what you have to offer.

If you choose to make the smart investment of utilizing video in your marketing efforts, you should also make the wise decision to hire a professional videography team to handle all of the details for you from the early stages of pre-production planning to the final phases of post-production editing.

When working on a new video project, the first step is to identify your main goal of the video. What message do you want to tell? Are you informing your viewers about a particular service or sharing a personal testimonial to relate with your audience?

There are several ways to utilize video marketing to connect your audience. Here are three examples of how current business owners are using video to tell their story, promote their brand, and market their services.

Promote Products and Services

If you are introducing a new product or want to highlight your company services, video is the way to go! We had the pleasure of working with the Marine Corps Scholarship Foundation to create this awesome video promoting their recent United States Marine Corps Arizona License Plate Campaign.

View the full video below and see how their subjects used props and the set location to help promote their message and resonate with their viewers. They chose for us to shoot this video in front of the Marine Corps mural at the Scottsdale Civic Center Library to fit with the theme of their campaign and create a beautiful scene that many Phoenix Natives will recognize and appreciate.

Convey Information

If you have something to tell your customers or even your employees, do it through video! Video is an easy and effective way to convey a message to your target audience. Check out this video we produced for Phoenix Realtors. They wanted to show off their new office space and tell their members about all of the new benefits they’d have access to. So we created a virtual tour of their new space and used a voiceover to highlight all of the key features!

Boost Brand Awareness

Boosting your brand awareness should play a key role in your marketing campaigns. Presenting videos to your clients and potential customers through your social media channels and online platforms helps show them who you are before they even meet you. Video is a powerful marketing tool and gives you the opportunity to be seen across multiple mediums.

Business Owner, Brad Leavitt is President of A Finer Touch Construction and tells his company story in this awesome branding video below. Sharing footage of your locations, services, and staff (even Behind-The-Scenes) is a great way to put yourself out there and build your brand awareness!

Video is a compelling way for businesses to connect with their customers and data has proven that video marketing is successful. When you’re planning your next video project, contact us at HautePhotoVideo.com and we will help bring your vision to life!

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Learn How Ferguson HVAC is Utilizing Video to Enhance their Virtual Event

Ferguson HVAC, an industry leading distributor in wholesale heating and cooling supplies, is hosting their Third Annual Day & Night Elite Dealer Meeting next week on Wednesday, January 13th, 2021 from 8am-11am PST and for the first time ever, the event will be entirely virtual! This year’s virtual event, appropriately themed Turning to Technology, will explore all the ways modern technology can grow your business in today’s ever-changing world.

Much like the HVAC industry is constantly evolving, so is video and virtual technology! In a world where video dominates the internet, social media, and business marketing, it is crucial to understand how to utilize video content in order to enhance your brand and connect with your target audience. Video is attention grabbing and memorable and not only is it a great way to entertain, educate, and engage with your viewers, utilizing video drives action.

Ferguson is always one step ahead of the game and for their 2021 virtual dealer meeting, they are utilizing video content to engage their viewers, educate them on what’s to come in 2021, and excite them to return to their next live in-person event in 2022.

It was a blast working with this awesome group last year to capture photo and video coverage of the Second Annual Ferguson HVAC / Day & Night Elite Dealer Meeting at Planet Hollywood in Las Vegas, Nevada and we were thrilled to help them create their promo video for this year’s virtual meeting!

One of the biggest highlights from last year’s event included a meet & greet session with keynote speaker and U.S. Army Veteran, Noah Galloway. Incorporating footage from the 2020 event highlights and adding text, graphics, effects, etc. creates a compelling video that not only showcases their previous dealer meeting, it introduces the 2021 virtual meeting and is promoting the return to Vegas in 2022! You can view the full promo video at HauteVideography.com.

Check out all of the 2020 event photos at HautePhotoVideo.com and you can register for the 2021 virtual dealer meeting at Ferguson.com. Stay tuned for more to come in Las Vegas in 2022!

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The Power of Video in Virtual Events

Video is an extremely powerful medium and plays an important role in marketing and executing your virtual events. Utilizing live video creates a personal connection between the presentation, host and audience, giving you the ability to address your viewers directly, who can each respond in return. Producing video content where the host or presenter looks directly into the camera creates a conversational experience for your viewers, providing greater engagement and participation.

Our Haute Media President, Darrylee Cohen, shared some great advice on The Nonprofit Show yesterday morning about the power of using video in virtual events, specifically for non-profit organizations. Darrylee and The Nonprofit Show host, Julia C. Patrick of the American Nonprofit Academy, discussed 4 key topics when utilizing video – continue reading for all of our best advice and watch the live show recording at the link below!

Live Interaction During A Virtual Event

Virtual events offer several ways to interact with a live audience, including live polls, chat windows, live Q&A, breakout sessions and more! Utilizing the live chat feature is a great way to let your audience connect and easily communicate with each other in real time, something that is not as easy to accomplish in-person. With the live chat box, your viewers are able to interact in one place no matter where they are tuning in from, even if they are as far as Hong Kong. Breakout “rooms” and Q&A sessions provide a feeling of intimacy and exclusivity during your virtual events, allowing your attendees to engage with their peers or even talk with the host directly and ask questions.

Getting the Right Background or Studio Set Up

When it comes to speaking to an audience on camera versus in real life, it is best to treat it just as if it were an in person event! Setting the right background is key to enhance your story or theme, whatever it may be. Using professional lighting, audio, and cameras will make you look, sound, and feel your best!

Feeding Matters is a wonderful example, they chose a kitchen environment for their virtual event background to connect with the theme of their event and help tell their story. It created an intimate connection between the speaker and audience and was perfectly fitting!

Communicating on Camera vs In-Real-Life

Communicating virtually versus in real life allows you to reach a much wider audience and gives you the option to stream your events across multiple mediums. Virtual events can be live-streamed to various platforms and embedded on your website, social media channels, etc. allowing your audience to view from anywhere in the world. Virtual events are mobile friendly, so your viewers can tune in from the comfort of their own homes or they can watch on the go using their smart phone or tablet.

Production Costs and Timeframes

With virtual event production, (versus in-person event production) you can save money on venue costs, vendors, etc. but utilizing technology platforms and preparing for a virtual event still requires a significant investment and time. Production costs and timeframes always vary based on the specifics of the project but some common costs for virtual event production include pre-recording speakers, editing presentations and video content, designing themes and transitions, renting or building out a stage or studio environment to create the perfect background, conducting rehearsals and technical checks with your remote participants, etc. Planning ahead is key and keeping your virtual event relevant and timely for your viewers is a top priority, as with any live event! Your virtual event doesn’t need to be lengthy as long as it tells your story while keeping your audience engaged.

The creativity is endless when it comes to utilizing video in virtual events. You can create an entirely unique online experience with stages and backgrounds, speakers and entertainers, real-time worldwide networking, and more! An added bonus is longevity! With video, you are able to create multiple pieces of content from one recording; so you can use your live virtual event recording for various marketing purposes over extended periods of time. Video is a creative solution that will help strengthen your virtual events and hiring a professional to provide a seamless stress-free structure and manage any in-moment technical difficulties is a choice you won’t regret!

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3 Ideas for Corporate Holiday Party Inspiration

This has been a year like no other and whether you and your team are back in the office with safety measures in place or are still fully remote navigating through this virtual world together, it is essential to stay connected with your coworkers and celebrate your resilience as a company as you faced a year full of new challenges.

Current circumstances may call for adjustments to your typical holiday celebrations and may even require you to create entirely new traditions. Either way, you are not alone! This is an especially unique holiday season and businesses everywhere are adapting their festivities.

Whether you host a virtual holiday party or a socially distant in-person celebration, check out these 3 ideas for inspiration and see what other companies are doing for their holiday events this year!

CHOOSE A FESTIVE THEME

All great parties (virtual or not) have an exciting theme! A creative theme will give your party a focus and help your guests get into the holiday spirit with a chance to dress up!

Every year, Post Integrations hosts an extraordinary holiday celebration with a new theme and design each time, with decor that is out of this world! Their theme was extremely fitting this year, during a time when masks are a part of our everyday attire, the chosen theme was Masquerade Ball.

This is a great theme choice for in-person and virtual events. You can even invite your guests to create their own masks and have a DIY mask decorating contest!

Some other great theme options we’ve seen this season include Holiday Pajama Party (perfect for remote guests), Winter Wonderland, Merry Grinch-Mas, Hollywood Holiday and the all time classic, Ugly Sweater Party.

DECK THE HALLS IN HOLIDAY DECOR

Whatever your theme may be, make sure to deck out your party in fun festive holiday decor! Even if you are hosting a virtual event, decorate your backdrop with holiday colors and lights. For socially distant outdoor get togethers, consider a snow machine especially if you’re going with a White Christmas theme!

At Ryan House’s Annual White Christmas Gala, the “snowfall” really makes for a magical moment that all of the guests love.

INCORPORATE ENTERTAINMENT & ACTIVITIES

You can’t have a celebration without entertainment! Live music is always a party favorite and there are tons of holiday themed activities you can do to entertain your guests — You can host a holiday treats bake off, a white elephant gift exchange, or you can even stream a holiday movie and watch it together with your team virtually!

Whether you’re hosting an in-person holiday party or putting on a virtual celebration, contact us at Haute Media and we will help with every stage of planning and execution!

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3 Must-Have Features For Hosting The Ultimate Virtual Event

As the effects of Covid-19 drive businesses and organizations to pivot, and in some cases completely reinvent themselves in order to thrive in our increasingly virtual world, it is important to understand the benefits of hosting virtual meetings, webinars, and events and which features to include for the ultimate online experience!

There are several advantages to hosting a virtual event, as opposed to an in-person event. With the potential to reach a much wider audience, virtual events are an incredibly powerful marketing tool and allow you to boost your brand awareness across multiple mediums. Virtual events can be live-streamed to various platforms and embedded on your website, social media channels, etc. allowing your audience to view from anywhere in the world. Virtual events are mobile friendly, so your viewers can tune in from the comfort of their own homes or they can watch on the go using their smart phone or tablet!

Virtual event platforms give you the ability to easily measure results and collect data, including attendee info and emails, you can see who is watching, your total number of viewers, where your guests are streaming from, and more. Not to mention the creativity with virtual events is endless! You can create a unique online experience with virtual stages and backgrounds, remote speakers and entertainers, real-time worldwide networking, and more!

Below are our top 3 must-have features for hosting the ultimate virtual event. These virtual event tips and tools are guaranteed to keep your audience engaged and create a memorable online experience!

1. INTERACTION – Live Polls and Q&A Sessions

When it comes to events, whether they are in-person or online, one of the most important elements to creating a memorable experience for your guests is to include them! Audience interaction and participation is key and with virtual events, there are several creative ways to keep your viewers included and engaged. Live Polls and Q&A Sessions and two of our favorite features for audience interaction. Polls are a great way to collect data and show your guests what they have in common while Q&A sessions allow your viewers to connect with you directly.

2. ENTERTAINMENT – Virtual Stages, Remote Speakers, Musicians, Artists, and more!

Sustain your viewers’ attention throughout your virtual program with different virtual stages and backgrounds, unique graphics and branding, remote guest speakers, live singers or musicians, artists, magicians, and more! If you are supporting a certain cause or promoting a particular product or service, include a customer testimonial or a client story to resonate with your audience. Stream a live concert or bring in remote speakers from anywhere in the world to talk directly with your viewers. Whatever your event may be, entertainment is a favorite audience feature!

3. COMMUNICATION – Live Audience Chat and Social Media Integration

Real-time communication is a top priority when it comes to virtual events. Whether you are streaming a webinar, virtual meeting, or hosting an online conference, it is crucial for your audience to be able to communicate with one another as well as your event hosts and speakers. Utilizing a live audience chat box is a great way to allow your viewers to communicate and interact with each other in real time while your event is happening live. Social media integration is another fantastic way to promote networking and grow your following. With our virtual event platform, we have the ability to stream your events to multiple platforms including Vimeo, Facebook, YouTube, LinkedIn, and more!

Check out this virtual event video we produced for Feeding Matters Annual Community Fundraiser featuring remote speakers, live polls, and a live audience chat box. Contact us at hautephotovideo.com to learn more about our virtual event production and live streaming services, we would love to work with you!

3 Secrets To Boost Your Video Marketing

According to a recent article published by Forbes Magazine, by 2022, online videos will make up more than 82% of all consumer internet traffic (Cisco Annual Internet Report). More and more of your customers are watching video and in this new virtual world we’re living in, live video is becoming even more popular. Needless to say, videos are a powerful marketing tool and are one of the best ways to boost your online presence, increase your SEO, and kick your social media game up a notch!

Videos make a great addition to your website, newsletters, and email marketing campaigns. We are sharing our 3 best tips to make your company videos stand out from the rest and when you’re ready to take your branding to the next level, we will work with you every step of the way from pre-production planning to final edits and distribution.

1. ADD ANIMATION AND MOTION GRAPHICS

Deliver your message and show off your products with motion graphics and animated effects!

Motion graphics and animated effects are a great tool to engage your audience and share your message in an exciting way, allowing you to deliver complex statistics and information using appealing and easy-to-read charts and visuals. Information presented visually is much more memorable to your audience. Not to mention, animated logos are sure to be remembered by your viewers and increase your brand recognition.

Check out the motion graphics video we produced for Bonafide, showcasing their brand with a sequence of animated customer quotes, product samples and statistics.

2. FEATURE REAL EMPLOYEES & CUSTOMER TESTIMONIALS

There is no better way to connect with your audience than to feature real employees and incorporate customer testimonials in your video marketing. Exclusive client interviews and customer reviews strengthen your credibility and build trust among your audience. Including testimonials from real employees and members of your team is another excellent way to appeal to your viewers and relate to your customers, increasing their confidence in your brand.

View this commercial we created for Evolution Construction Services and see how testimonials from their team members and partners influence the overall message and key takeaways from the video.

3. UTILIZE DRONE VIDEOGRAPHY

One of the most effective video marketing strategies to ensure you stand out from your competition is to utilize drone videography. Drones provide aerial views and unique perspectives that are guaranteed to attract attention from your viewers. Elevating traditional marketing and digital marketing, drones offer an entirely different experience that take your company videos to a whole new level!

Whether you’re needing a virtual video tour for retail or commercial real estate, or looking to capture full event coverage from incredible heights, drone technology is the answer!

At Haute Media, we are licensed drone operators and ready to capture your company video from unforgettable views! Check out the factory tour video we produced for King Koil and see how drone coverage can enhance your video marketing.

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