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Learn How Ferguson HVAC is Utilizing Video to Enhance their Virtual Event

Ferguson HVAC, an industry leading distributor in wholesale heating and cooling supplies, is hosting their Third Annual Day & Night Elite Dealer Meeting next week on Wednesday, January 13th, 2021 from 8am-11am PST and for the first time ever, the event will be entirely virtual! This year’s virtual event, appropriately themed Turning to Technology, will explore all the ways modern technology can grow your business in today’s ever-changing world.

Much like the HVAC industry is constantly evolving, so is video and virtual technology! In a world where video dominates the internet, social media, and business marketing, it is crucial to understand how to utilize video content in order to enhance your brand and connect with your target audience. Video is attention grabbing and memorable and not only is it a great way to entertain, educate, and engage with your viewers, utilizing video drives action.

Ferguson is always one step ahead of the game and for their 2021 virtual dealer meeting, they are utilizing video content to engage their viewers, educate them on what’s to come in 2021, and excite them to return to their next live in-person event in 2022.

It was a blast working with this awesome group last year to capture photo and video coverage of the Second Annual Ferguson HVAC / Day & Night Elite Dealer Meeting at Planet Hollywood in Las Vegas, Nevada and we were thrilled to help them create their promo video for this year’s virtual meeting!

One of the biggest highlights from last year’s event included a meet & greet session with keynote speaker and U.S. Army Veteran, Noah Galloway. Incorporating footage from the 2020 event highlights and adding text, graphics, effects, etc. creates a compelling video that not only showcases their previous dealer meeting, it introduces the 2021 virtual meeting and is promoting the return to Vegas in 2022! You can view the full promo video at

Check out all of the 2020 event photos at and you can register for the 2021 virtual dealer meeting at Stay tuned for more to come in Las Vegas in 2022!

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