Benefits of Reaching a Virtual Audience

Benefits of Reaching a Virtual Audience 

One of the main benefits of reaching a virtual audience is being able to target multiple markets at any one time. Virtual and hybrid events have incredible potential for growth in audience engagement. Live streamed virtual events can be attended by anyone from any location, allowing you to reach wider demographics and grow your overall customer base.

If you’re planning a live in-person event, incorporating a hybrid platform will allow you to increase your overall reach and gainmore attendees. Hybrid events combine both live and virtual event elements to create a unique and engaging experience while providing greater flexibility for your audience. Hybrid event models also help ensure that no one misses out on your amazing event due to travel or scheduling restrictions.

Broadcasting your live event via a virtual platform opens many doors by giving you the chance to connect with a larger audience than could ever be possible in person. A virtual audience is able to actively participate in your live event from their mobile devices or desktop computer in real time. They can be anywhere in the world and still attend and most importantly engage in your event. Virtual engagement tools you can incorporate in your hybrid events include live polls, Q&A sessions, and real-time audience chat for remote participants.

For event planners, corporate professionals, and business owners, it is important to understand the benefits of reaching a virtual audience and how to utilize virtual event components to enhance your overall attendee experience.

What are the Benefits of Reaching a Virtual Audience?

  • Target multiple markets at any one time
  • Expand reach to a global level 
  • Increase participant engagement with mobile accessible networking features
  • Provide greater flexibility for your attendees

Whether you’re hosting a virtual or hybrid event, there are several benefits of reaching a virtual audience. Successful event planners hire professional videographers to handle their virtual event video production to ensure a seamless production process and a polished presentation for the final event.

You can count on our professional video production team to:

  • Choose the right technology and virtual event platform to support the experience you aim to deliver
  • Handle all aspects of the live and virtual production including on-site audio/video requirements and remote speaker management
  • Deliver broadcast-quality content and provide support for A/V production

Feeding Matters 9th Annual Community Fundraiser Raised Over $200K Virtually!

Feeding Matters hosted their 9th Annual Community Fundraiser event in November and Team Haute was honored to produce their entire virtual event for the second year in a row! Reaching a virtual audience was a major benefit for Feeding Matters. The event reached a worldwide audience and raised over $200K virtually! 

Feeding Matters is a non-profit organization dedicated to supporting families who care for children with pediatric feeding disorder. Every year, Feeding Matters hosts a community fundraising event to raise awareness and help improve the system of care for pediatric feeding disorder.

Feeding Matters’ Annual Community Event unites families, clinicians, donors, and supporters to celebrate advances in PFD and raise much-needed funds to accelerate identification, ignite research, and promote collaborative care for children with PFD.

Hosting a virtual event allowed Feeding Matters to reach a global audience, some as far as South Africa, Italy, and Brazil! Attendees gathered virtually and were able to participate and communicate in real time via the live audience chat feature, allowing for a strong sense of community.

You can view the entire virtual event online at feedingmatters2021.hautephotovideo.com and to learn more about the work Feeding Matters is doing or to make a donation, please visit feedingmatters.org.

Reaching a virtual audience was a major benefit for Feeding Matters’ Annual Community Event and can make a strong impact on any event if done properly. 

Be sure to subscribe to our blog and newsletter for more great tips at HautePhotoVideo.com and contact us when you’re ready to start planning your next virtual or hybrid event!

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How To Optimize Your Hybrid Event

Hybrid Events

How To Optimize Your Hybrid Event

Learn how to optimize your hybrid event by following these pro tips!

A hybrid event combines a live in-person event with virtual online components. When it comes to planning a hybrid event, it is all about blending the “live” in-person and “virtual” digital channels to create a seamless shared experience for your entire audience. The following tips provide a great starting point to pave the way towards successful hybrid events.

Identify Your Event Goals 

Before you can begin to optimize your hybrid event, you should identify your goals and objectives. Start by determining your target audience, the event type/scope, and the type of design and engagement you are going for.

Identify the event type, size and experience you wish to create for your attendees – will you host a 30 minute webinar, a 1 hour single stream event, a full day event with breakout sessions, or even a 2-4 day event with multiple streams and sessions?

Choose The Right Virtual Event Platform 

Once you have determined your target audience and event goals, the next step is choosing the right technology and virtual event platform to support the experience you aim to deliver. In order to create an engaging experience for your both your “live” in-person attendees and your “virtual” remote participants, it is important to choose a virtual event platform that meets all of your needs. There are numerous event platforms that offer various digital features to engage your audience both on-site and online. 

When choosing your virtual event platform, a few components to look for include: 

  • High Quality Streaming Capabilities 
  • Custom Branding
  • Live Audience Engagement (i.e. Live Chat, Polls and Q&A) 
  • Social Hubs or Virtual Lobbies
  • Second Screen Capabilities
  • Ease of Use/User Friendly 
  • Data Analytics to measure the success of your event with advanced reporting

Second screens help bridge the gap between in-person and virtual audiences by encouraging cross-channel participation. The first screen at an event is the stage and main presentation screen. The second screens are your mobile devices (i.e. tablets or smartphones) that are used by audience members to see and interact with the presentation content. Second screens allow your audience to participate in presentation slide sharing, note-taking, polling, survey and Q&A participation, games, quizzes, and more!

Plan Your Production To Optimize Your Hybrid Event

After you have determined which event platform is best for you, it is time to starting planning and putting together all the pieces of your production. 

First, make sure you have assembled a professional media production team in order to handle all aspects of the live and virtual production including on-site audio/video requirements and remote speaker management. Give yourself the peace of mind in knowing you’ll have a team of professional to deliver broadcast-quality content and provide support for A/V production. Plus, as media professionals we can offer multi-location productions to bring speakers at various sites together in a single shared experience. There is never a reason to cancel sessions for presenters or panelists that cannot attend physically, we can bring them in remotely!

Next, choose a theme and determine what content you want to deliver.  Keep in mind, it is important to create a mix of live and on-demand digital content that is easy for viewers to find and follow. Offer a variety of content including welcome videos, keynotes, panels, and breakouts.

Incorporate audience engagement by enabling live chat, Q&A, polls and more to encourage your audience to interact and communicate with one another. You can engage an even larger audience by sharing your stream on your social media channels (i.e. YouTube, Facebook Live, LinkedIn Live, etc.) this will help you amplify your hybrid event by spreading the word and reaching a wider audience, allowing viewers from around the globe to tune in and participate!

Live chat tools allow your audience to interact from anywhere in the world. During our live broadcast of the Feeding Matters 8th Annual Community Event, the live audience chat was a fan favorite!

If you’re asking yourself how to optimize your hybrid event, follow these tips to help you prioritize your event framework and choose the right virtual platform that will allow your attendees to network with each other and optimize your overall event experience!

Be sure to subscribe to our blog and newsletter for more great tips at HautePhotoVideo.com and contact us when you’re ready to start planning your next hybrid event!

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Virtual Event Video Production: 3 Secrets to Success

Virtual Event Video Production

Virtual event video production has become increasingly popular over the past year. For event planners, corporate professionals, and business owners, it is important to understand how to utilize professional video production to enhance your overall event experience.

At Haute Media, we recently had the amazing opportunity to work with The Scottsdale Charros to produce the 2021 Scottsdale Charros Virtual Education Awards. The Scottsdale Charros are a non-profit organization dedicated to supporting students, teachers and schools within the Scottsdale Unified School District. The Scottsdale Charros believe that “education is the cornerstone of any community and proudly celebrate Scottsdale’s best and brightest during the Scottsdale Charros Education Awards.“

Every year, The Scottsdale Charros recognize one specially selected teacher from each SUSD school as Outstanding Educators of the Year. Additionally, an Outstanding Male and Outstanding Female Student of the Year are recognized from the Class of 2021 at each school, as well as SUSD School Nurses and High School Athletes of the Year.

It was an honor to work with The Scottsdale Charros to produce their first ever virtual event! You can view the full virtual event live stream recording at the link below. Continue reading to learn our 3 secrets to successful virtual event video production and how we incorporated these techniques in the Scottsdale Charros Virtual Event.

Scottsdale Charros 2021 Education Awards

Every event is different. When it comes to virtual events especially, a little extra planning and production can transform your ordinary virtual meeting into a unique online event experience! The production quality of your virtual event will reflect the professionalism of your business and importance of your event. Poor audio/visual components can negatively impact the energy of your event. Successful event planners hire professional videographers to handle their virtual event video production to ensure a seamless production process and a polished presentation for the final event. Here are three ways professionals utilize video production to enhance virtual events…

Virtual Event Video Production: Secret to Success #1 – Get Creative With Pre-Recorded Video!

Exciting content and inspiring speakers are key to a successful virtual event. Pre-recorded video production provides endless creativity when it comes to content and delivery. Utilizing pre-recorded video offers flexibility in scheduling multiple speakers to participate in your virtual event, either remotely or in-person. It also gives you the ability to record high-quality video of your speakers in multiple locations, which provides even more exciting visual content to keep your audience engaged!

Combining exciting locations and inspiring guest speakers such as community leaders or local athletes is guaranteed to keep your audience engaged. For The Scottsdale Charros Virtual Event, we pre-recorded several speaker segments in various locations that reflected the theme of the event. We filmed at three relevant locations including Scottsdale’s Museum of the West, Grand Canyon University, and Gateway Trailhead at McDowell Sonoran Preserve in North Scottsdale. A few of the guest speakers we pre-recorded include:

Virtual Event Video Production

Secret to Success #2 – Choose the Right Platform to Engage Your Audience!

Virtual events are a great way to deliver your message to a much larger audience and offer global networking opportunities in real time. To ensure a successful virtual event, rely on professional video producers to use the right hosting platform and streaming software to broadcast your live virtual event while keeping your audience engaged. 

Features of virtual event platforms that enhance audience engagement include Live Polls, Q&A Discussions, Chat Boxes, and more! Enabling the live audience chat feature during The Scottsdale Charros virtual event allowed viewers from all over the country to tune in and communicate with other event participants.

Secret to Success #3 – Promote Your Event With Professional Video Production!

The success of any event is directly related to the amount of marketing you put into promoting your event. Professional video production is a great tool to market and advertise your events! An effective way to promote your events through video is utilizing clips from pre-recorded video production to share on your website and social media to make your audience aware and excited about your event.

Social media integration is also a fantastic way to promote networking and grow your following during and after your event. With the right virtual event platform, we can stream your events to multiple channels including Vimeo, Facebook, YouTube, LinkedIn, and more!

Another awesome promotional feature is live graphics which we can incorporate in pre-production or add in real time during your live stream. During the Scottsdale Charros Virtual Event, we incorporated graphics and branding throughout to keep their audience entertained and promote the different event elements.

Learn more about virtual event video production and subscribe to receive updates at HautePhotoVideo.com.

Congratulations to all of the Scottsdale Charros’ 2021 Outstanding Students and Educators, SUSD School Nurses and High School Athletes of the Year! View the virtual event video at Charros2021.HautePhotoVideo.com and support the Scottsdale Charros Education Initiatives by making a donation at Charros.com.

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How Desert Botanical Garden Created a Unique Hybrid Event Experience

Desert Botanical Garden hosted their annual Dinner on the Desert event on Saturday, April 24th, 2021 and for the first time integrated a virtual auction and drive-thru dining package, creating a unique hybrid event experience for their guests. 

Dinner on the Desert is always a magical event and we were thrilled to capture this year’s first-ever hybrid experience. Here are three key elements Desert Botanical Garden incorporated to create a safe and successful hybrid event.

Virtual Auction 

Prior to the live event, Dinner on the Desert supporters had the opportunity to register and participate in a week-long virtual auction, where guests were able to bid on distinctive plants, pots and garden art, plus one-of-a-kind experiences. Online auctions are not only a great way to promote your event but also to get your guests involved and raise money to support your cause!

Dine-In or Drive-Thru Dinner Package

On April 24, guests safely gathered at the Garden to celebrate Dinner on the Desert with Event Chair Sara Morgan & Executive Director Ken Schutz, friends, family and colleagues. Guests began the evening with cocktails, hors d’oeuvres and socializing with friends while exploring Exhibit Earth, a floral and plant installation by world-renowned floral designers, Natasha Lisitsa and Daniel Schultz of Waterlily Pond Studio, followed by an exquisite dinner in the Garden.

This year, Desert Botanical Garden offered guests two ways to share in this spectacular dinner event. Guests had the option to enjoy dinner in the Garden and those who preferred to dine at home had the opportunity to enjoy the cocktail party and exhibit, and then drive-thru the Schilling Events Plaza to receive a packaged four-course dinner to take home that included two bottles of wine and a parting gift.

Here’s a look at Earth, created by Natasha Lisitsa and Daniel Schultz of Waterlily Pond Studio.

Live Event Interaction 

Guest Portraits – As guests arrived, they had the opportunity to have their portrait taken at the Desert Terrace Garden with a beautiful backdrop of the Butte mountain. Portraits are a perfect keepsake your guests will love and have to remember your special event for years to come! 

Live Entertainment – After having their portraits taken, guests walked along Desert Discovery Trail while  enjoying cocktails, hors de oeuvres, and live music by He Said, She Said.  While viewing Exhibit Earth inside Dorrance Hall, guests enjoyed a live performance by Louis Landon and during dinner and dessert, performances by The Phoenix Symphony.

Desert Botanical Garden’s Dinner on the Desert hybrid event was a huge success and we can’t wait to see what the Garden has in store for next year! View all of the 2021 event photos at hautephotovideo.com and visit dgb.org to learn more about how you can support Desert Botanical Garden.

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