Learn How Ferguson HVAC is Utilizing Video to Enhance their Virtual Event

Ferguson HVAC, an industry leading distributor in wholesale heating and cooling supplies, is hosting their Third Annual Day & Night Elite Dealer Meeting next week on Wednesday, January 13th, 2021 from 8am-11am PST and for the first time ever, the event will be entirely virtual! This year’s virtual event, appropriately themed Turning to Technology, will explore all the ways modern technology can grow your business in today’s ever-changing world.

Much like the HVAC industry is constantly evolving, so is video and virtual technology! In a world where video dominates the internet, social media, and business marketing, it is crucial to understand how to utilize video content in order to enhance your brand and connect with your target audience. Video is attention grabbing and memorable and not only is it a great way to entertain, educate, and engage with your viewers, utilizing video drives action.

Ferguson is always one step ahead of the game and for their 2021 virtual dealer meeting, they are utilizing video content to engage their viewers, educate them on what’s to come in 2021, and excite them to return to their next live in-person event in 2022.

It was a blast working with this awesome group last year to capture photo and video coverage of the Second Annual Ferguson HVAC / Day & Night Elite Dealer Meeting at Planet Hollywood in Las Vegas, Nevada and we were thrilled to help them create their promo video for this year’s virtual meeting!

One of the biggest highlights from last year’s event included a meet & greet session with keynote speaker and U.S. Army Veteran, Noah Galloway. Incorporating footage from the 2020 event highlights and adding text, graphics, effects, etc. creates a compelling video that not only showcases their previous dealer meeting, it introduces the 2021 virtual meeting and is promoting the return to Vegas in 2022! You can view the full promo video at HauteVideography.com.

Check out all of the 2020 event photos at HautePhotoVideo.com and you can register for the 2021 virtual dealer meeting at Ferguson.com. Stay tuned for more to come in Las Vegas in 2022!

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3 Ideas for Corporate Holiday Party Inspiration

This has been a year like no other and whether you and your team are back in the office with safety measures in place or are still fully remote navigating through this virtual world together, it is essential to stay connected with your coworkers and celebrate your resilience as a company as you faced a year full of new challenges. 

Current circumstances may call for adjustments to your typical holiday celebrations and may even require you to create entirely new traditions. Either way, you are not alone! This is an especially unique holiday season and businesses everywhere are adapting their festivities. 

Whether you host a virtual holiday party or a socially distant in-person celebration, check out these 3 ideas for inspiration and see what other companies are doing for their holiday events this year!

CHOOSE A FESTIVE THEME

All great parties (virtual or not) have an exciting theme! A creative theme will give your party a focus and help your guests get into the holiday spirit with a chance to dress up!

Every year, Post Integrations hosts an extraordinary holiday celebration with a new theme and design each time, with decor that is out of this world! Their theme was extremely fitting this year, during a time when masks are a part of our everyday attire, the chosen theme was Masquerade Ball.

This is a great theme choice for in-person and virtual events. You can even invite your guests to create their own masks and have a DIY mask decorating contest!

Some other great theme options we’ve seen this season include Holiday Pajama Party (perfect for remote guests), Winter Wonderland, Merry Grinch-Mas, Hollywood Holiday and the all time classic, Ugly Sweater Party.

DECK THE HALLS IN HOLIDAY DECOR

Whatever your theme may be, make sure to deck out your party in fun festive holiday decor! Even if you are hosting a virtual event, decorate your backdrop with holiday colors and lights. For socially distant outdoor get togethers, consider a snow machine especially if you’re going with a White Christmas theme! 

At Ryan House’s Annual White Christmas Gala, the “snowfall” really makes for a magical moment that all of the guests love.

INCORPORATE ENTERTAINMENT & ACTIVITIES

You can’t have a celebration without entertainment! Live music is always a party favorite and there are tons of holiday themed activities you can do to entertain your guests — You can host a holiday treats bake off, a white elephant gift exchange, or you can even stream a holiday movie and watch it together with your team virtually!

Whether you’re hosting an in-person holiday party or putting on a virtual celebration, contact us at Haute Media and we will help with every stage of planning and execution!

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3 Must-Have Features For Hosting The Ultimate Virtual Event

As the effects of Covid-19 drive businesses and organizations to pivot, and in some cases completely reinvent themselves in order to thrive in our increasingly virtual world, it is important to understand the benefits of hosting virtual meetings, webinars, and events and which features to include for the ultimate online experience!

There are several advantages to hosting a virtual event, as opposed to an in-person event. With the potential to reach a much wider audience, virtual events are an incredibly powerful marketing tool and allow you to boost your brand awareness across multiple mediums. Virtual events can be live-streamed to various platforms and embedded on your website, social media channels, etc. allowing your audience to view from anywhere in the world. Virtual events are mobile friendly, so your viewers can tune in from the comfort of their own homes or they can watch on the go using their smart phone or tablet! 

Virtual event platforms give you the ability to easily measure results and collect data, including attendee info and emails, you can see who is watching, your total number of viewers, where your guests are streaming from, and more. Not to mention the creativity with virtual events is endless! You can create a unique online experience with virtual stages and backgrounds, remote speakers and entertainers, real-time worldwide networking, and more! 

Below are our top 3 must-have features for hosting the ultimate virtual event. These virtual event tips and tools are guaranteed to keep your audience engaged and create a memorable online experience! 

1. INTERACTION – Live Polls and Q&A Sessions

When it comes to events, whether they are in-person or online, one of the most important elements to creating a memorable experience for your guests is to include them! Audience interaction and participation is key and with virtual events, there are several creative ways to keep your viewers included and engaged. Live Polls and Q&A Sessions and two of our favorite features for audience interaction. Polls are a great way to collect data and show your guests what they have in common while Q&A sessions allow your viewers to connect with you directly. 

2. ENTERTAINMENT – Virtual Stages, Remote Speakers, Musicians, Artists, and more!

Sustain your viewers’ attention throughout your virtual program with different virtual stages and backgrounds, unique graphics and branding, remote guest speakers, live singers or musicians, artists, magicians, and more! If you are supporting a certain cause or promoting a particular product or service, include a customer testimonial or a client story to resonate with your audience. Stream a live concert or bring in remote speakers from anywhere in the world to talk directly with your viewers. Whatever your event may be, entertainment is a favorite audience feature!

3. COMMUNICATION – Live Audience Chat and Social Media Integration 

Real-time communication is a top priority when it comes to virtual events. Whether you are streaming a webinar, virtual meeting, or hosting an online conference, it is crucial for your audience to be able to communicate with one another as well as your event hosts and speakers. Utilizing a live audience chat box is a great way to allow your viewers to communicate and interact with each other in real time while your event is happening live. Social media integration is another fantastic way to promote networking and grow your following. With our virtual event platform, we have the ability to stream your events to multiple platforms including Vimeo, Facebook, YouTube, LinkedIn, and more!

Check out this virtual event video we produced for Feeding Matters Annual Community Fundraiser featuring remote speakers, live polls, and a live audience chat box. Contact us at hautephotovideo.com to learn more about our virtual event production and live streaming services, we would love to work with you!

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3 Secrets To Boost Your Video Marketing

According to a recent article published by Forbes Magazine, by 2022, online videos will make up more than 82% of all consumer internet traffic (Cisco Annual Internet Report). More and more of your customers are watching video and in this new virtual world we’re living in, live video is becoming even more popular. Needless to say, videos are a powerful marketing tool and are one of the best ways to boost your online presence, increase your SEO, and kick your social media game up a notch!

Videos make a great addition to your website, newsletters, and email marketing campaigns. We are sharing our 3 best tips to make your company videos stand out from the rest and when you’re ready to take your branding to the next level, we will work with you every step of the way from pre-production planning to final edits and distribution.

1. ADD ANIMATION AND MOTION GRAPHICS

Deliver your message and show off your products with motion graphics and animated effects!

Motion graphics and animated effects are a great tool to engage your audience and share your message in an exciting way, allowing you to deliver complex statistics and information using appealing and easy-to-read charts and visuals. Information presented visually is much more memorable to your audience. Not to mention, animated logos are sure to be remembered by your viewers and increase your brand recognition.

Check out the motion graphics video we produced for Bonafide, showcasing their brand with a sequence of animated customer quotes, product samples and statistics.

2. FEATURE REAL EMPLOYEES & CUSTOMER TESTIMONIALS

There is no better way to connect with your audience than to feature real employees and incorporate customer testimonials in your video marketing. Exclusive client interviews and customer reviews strengthen your credibility and build trust among your audience. Including testimonials from real employees and members of your team is another excellent way to appeal to your viewers and relate to your customers, increasing their confidence in your brand.

View this commercial we created for Evolution Construction Services and see how testimonials from their team members and partners influence the overall message and key takeaways from the video.

3. UTILIZE DRONE VIDEOGRAPHY

One of the most effective video marketing strategies to ensure you stand out from your competition is to utilize drone videography. Drones provide aerial views and unique perspectives that are guaranteed to attract attention from your viewers. Elevating traditional marketing and digital marketing, drones offer an entirely different experience that take your company videos to a whole new level!

Whether you’re needing a virtual video tour for retail or commercial real estate, or looking to capture full event coverage from incredible heights, drone technology is the answer!

At Haute Media, we are licensed drone operators and ready to capture your company video from unforgettable views! Check out the factory tour video we produced for King Koil and see how drone coverage can enhance your video marketing.

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Feeding Matters First Ever Virtual Event!

Feeding Matters is a non-profit organization dedicated to supporting families who care for children with pediatric feeding disorder. Every year, Feeding Matters hosts a community fundraising luncheon to raise awareness and help improve the system of care for pediatric feeding disorder through advocacy, education, support, and research.

Feeding Matters’ Annual Community Event raises much-needed funds to accelerate identification, ignite research, and promote collaborative care for children with pediatric feeding disorder. This event unites families, clinicians, donors, and supporters for a captivating afternoon celebrating advances in PFD.

Every year, we have the great privilege of working with Feeding Matters to photograph their annual fundraising event at the Arizona Biltmore resort. However this year in response to COVID-19, and for the first time ever, Feeding Matters 8th Annual Community Event was entirely virtual! We always love working with Feeding Matters and were honored to produce their virtual event and livestream it from Phoenix, AZ for viewers to watch safely from their homes around the world, some as far as South Africa, Italy, and Brazil!

That is one of our favorite elements of a virtual event, the ability to reach a broader audience even on the other side of the world and bring everyone together to celebrate and support such a special cause. Participating in the live audience chat and seeing messages of encouragement pour in from around the world shows what a strong sense of community we can build through online platforms and virtual communication. A big THANK YOU to everyone who attended the live-streamed event, participated in the audience chat, and made a generous donation — thank you for helping us honor and support the children and families who are affected by pediatric feeding disorder.

This year’s event was presented by Jaburg Wilk Attorneys at Law and the Armstrong Family Foundation. The annual fundraiser is underwritten by local sponsors, including the Arizona Community Foundation, Lerner & Rowe Gives Back, Mercy Care, Miracle Mile Deli, and Shamrock Farms. That means every donation raised from this event goes directly to supporting Feeding Matters’ work to improve the care for children with pediatric feeding disorder.

If you missed the livestream, you can view the entire virtual event online at feedingmatters2020.hautephotovideo.com and to learn more about the work Feeding Matters is doing or to make a donation, please visit feedingmatters.org.

If you’d like to learn more about our virtual events and live-streaming services, please contact us at hautephotovideo.com!

Check out some of the behind the scenes photos captured during the live-streamed broadcast below and view more at hautephotogallery.com!

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5 Community Events Featuring Top Candidates from 2020 Elections

It has been an incredible week watching the record-breaking voter turn out rise across the country! In honor of Election Week, we are sharing 5 Community Events that we have photographed over the years featuring Top Candidates from this year’s 2020 Elections. We are grateful for the opportunity to meet and photograph our community’s Political Leaders!

2019 South Mountain High School Ribbon Cutting Ceremony

Last year, South Mountain High School renovated their school to incorporate an Academies program preparing students for an array of career fields ranging from Aerospace Education to Visual Media. Phoenix Mayor Kate Gallego (pictured below) celebrated with the students and faculty during a ribbon cutting ceremony in Phoenix, Arizona for the grand opening of South Mountain’s new campus and program in the Fall of 2019.

We always love seeing Kate Gallego at all of the great events in our community, working to strengthen the City’s support of our neighborhoods and public schools.

Congratulations to Phoenix Mayor Kate Gallego on your reelection!

Learn more about what Kate is doing to improve the City of Phoenix at kategallego.com.

2017 Childhelp Drive the Dream Gala: A Journey to Oz

Maricopa County Sheriff Paul Penzone is on the board and served as the Vice President with Childhelp, a non-profit organization dedicated to supporting abused children and their families. Paul and his wife Veronica Penzone are pictured below at the 2017 Childhelp Drive the Dream Gala: A Journey to Oz. The 13th annual event celebrated the children and families Childhelp serves with proceeds benefitting Childhelp programs focusing on children’s needs.

Congratulations to Paul Penzone on your reelection to serve another term as our Sheriff!

Both Paul and his wife Veronica support organizations dedicated to child safety. Learn how Sheriff Paul Penzone is working to better Maricopa County at penzoneforsheriff.com.

2016 Arizona Foundation for Women Awards Luncheon

Greg Stanton attended the Arizona Foundation for Women’s 20th Anniversary Awards Luncheon, supporting the Foundation’s programming and sustainability to achieve their mission of creating a better life for Arizona’s women and children. Representative Greg Stanton is a member of the House Committee on Transportation and Infrastructure and he also serves on the Aviation and Highways and Transit subcommittees.

Congratulations to Greg Stanton on your reelection to serve another term as U.S. Representative for Arizona!

Learn more about how Greg Stanton is serving Arizona families at stanton.house.gov.

2015 Girl Scouts Camp Sombrero Groundbreaking

Congressman Ruben Gallego and his wife Kate Gallego (pictured below) celebrated the 103rd Birthday of Girl Scouts in 2015 during the Phase One Groundbreaking Ceremony at the Girl Scouts Leadership Center for Girls and Women at Camp Sombrero in Phoenix, Arizona. Congressman Ruben Gallego currently serves on The House Armed Services Committee and The Committee on Natural Resources.

Congratulations to Ruben Gallego on your reelection to serve another term as U.S. Representative for Arizona!

Learn more about Congressman Ruben Gallego and the work he is doing at rubengallego.house.gov.

2014 Caring Awards

The Caring Institute recognized Former Congresswoman Gabby Giffords and her husband, Astronaut Captain Mark Kelly for leading the fight against cancer and for responsible gun laws at the 2014 Caring Awards Ceremony which took place at the Omni Montelucia Resort in Scottsdale, Arizona. Mark Kelly and Gabby Giffords (pictured below) launched Americans for Responsible Solutions to encourage the prevention of gun violence and ensure responsible gun ownership.

Congratulations to Captain Mark Kelly on being elected to serve as the next United States Senator for Arizona!

Learn more about how Mark Kelly is working to provide stronger leadership for Arizonans at markelly.com.

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How Desert Botanical Garden Created a Safe and Interactive Halloween Experience!

While typical Halloween festivities may be a little different than what we are used to this year, there are still tons of safe and creative ways to celebrate with family and friends! Outdoor community events are perfect for having fun while staying safe and there are so many amazing venues here in Arizona promoting safe and socially distant halloween celebrations.

Desert Botanical Garden hosted an exclusive interactive Halloween experience — Boo-tanical Nights — on Friday October 23rd and Saturday October 24th for Garden Members and their families with activities, live music, and more all while practicing social distancing!

Guests enjoyed live music from DJ Dana Armstrong in the spooky Sunset Plaza, along with musical mixes from other local DJs, while ordering festive food and drinks from various food trucks.

All children received a complimentary pumpkin they hand-picked from the Garden’s pumpkin patch, which was beautifully decorated in the Ottosen Entry Garden. (Check out the event photos for some awesome Halloween decor ideas!)

Presentations from the Mad Botanist and Buggy Entomologist were a fan favorite and other activities included photo booths, flashlight tours and shadow puppet shows!

One of the biggest hits of the night was of course, the costume contest, where winners were awarded fun prizes! Some favorite costumes included Spider-Man, Jack Skellington, Wonder-Woman, and Rapunzel from Tangled!

Guests were guided with physical distancing queues, hand-sanitizing stations, and health and safety signage located throughout the trails and venues. All guests were required to wear face coverings and follow the health and safety precautions set in place.

Physical distancing queues were arranged for food trucks, guest tables and for all activities including the pumpkin patch. Food truck safety and hygiene measures were in place along with safety partitions throughout.

Families and friends had a blast while staying safe and socially distant! 

Some other safe and socially distant community Halloween celebrations to attend include:

Are you looking to host a successful, socially distant Halloween event with entertainment your guests will love?

Try hosting a virtual Halloween costume contest or plan a Halloween drive-in movie night. Now is the time to embrace and create new traditions!

Be sure to follow us for more great events photos, videos and tips!

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