Benefits of Reaching a Virtual Audience

Benefits of Reaching a Virtual Audience 

One of the main benefits of reaching a virtual audience is being able to target multiple markets at any one time. Virtual and hybrid events have incredible potential for growth in audience engagement. Live streamed virtual events can be attended by anyone from any location, allowing you to reach wider demographics and grow your overall customer base.

If you’re planning a live in-person event, incorporating a hybrid platform will allow you to increase your overall reach and gainmore attendees. Hybrid events combine both live and virtual event elements to create a unique and engaging experience while providing greater flexibility for your audience. Hybrid event models also help ensure that no one misses out on your amazing event due to travel or scheduling restrictions.

Broadcasting your live event via a virtual platform opens many doors by giving you the chance to connect with a larger audience than could ever be possible in person. A virtual audience is able to actively participate in your live event from their mobile devices or desktop computer in real time. They can be anywhere in the world and still attend and most importantly engage in your event. Virtual engagement tools you can incorporate in your hybrid events include live polls, Q&A sessions, and real-time audience chat for remote participants.

For event planners, corporate professionals, and business owners, it is important to understand the benefits of reaching a virtual audience and how to utilize virtual event components to enhance your overall attendee experience.

What are the Benefits of Reaching a Virtual Audience?

  • Target multiple markets at any one time
  • Expand reach to a global level 
  • Increase participant engagement with mobile accessible networking features
  • Provide greater flexibility for your attendees

Whether you’re hosting a virtual or hybrid event, there are several benefits of reaching a virtual audience. Successful event planners hire professional videographers to handle their virtual event video production to ensure a seamless production process and a polished presentation for the final event.

You can count on our professional video production team to:

  • Choose the right technology and virtual event platform to support the experience you aim to deliver
  • Handle all aspects of the live and virtual production including on-site audio/video requirements and remote speaker management
  • Deliver broadcast-quality content and provide support for A/V production

Feeding Matters 9th Annual Community Fundraiser Raised Over $200K Virtually!

Feeding Matters hosted their 9th Annual Community Fundraiser event in November and Team Haute was honored to produce their entire virtual event for the second year in a row! Reaching a virtual audience was a major benefit for Feeding Matters. The event reached a worldwide audience and raised over $200K virtually! 

Feeding Matters is a non-profit organization dedicated to supporting families who care for children with pediatric feeding disorder. Every year, Feeding Matters hosts a community fundraising event to raise awareness and help improve the system of care for pediatric feeding disorder.

Feeding Matters’ Annual Community Event unites families, clinicians, donors, and supporters to celebrate advances in PFD and raise much-needed funds to accelerate identification, ignite research, and promote collaborative care for children with PFD.

Hosting a virtual event allowed Feeding Matters to reach a global audience, some as far as South Africa, Italy, and Brazil! Attendees gathered virtually and were able to participate and communicate in real time via the live audience chat feature, allowing for a strong sense of community.

You can view the entire virtual event online at feedingmatters2021.hautephotovideo.com and to learn more about the work Feeding Matters is doing or to make a donation, please visit feedingmatters.org.

Reaching a virtual audience was a major benefit for Feeding Matters’ Annual Community Event and can make a strong impact on any event if done properly. 

Be sure to subscribe to our blog and newsletter for more great tips at HautePhotoVideo.com and contact us when you’re ready to start planning your next virtual or hybrid event!

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How To Optimize Your Hybrid Event

Hybrid Events

How To Optimize Your Hybrid Event

Learn how to optimize your hybrid event by following these pro tips!

A hybrid event combines a live in-person event with virtual online components. When it comes to planning a hybrid event, it is all about blending the “live” in-person and “virtual” digital channels to create a seamless shared experience for your entire audience. The following tips provide a great starting point to pave the way towards successful hybrid events.

Identify Your Event Goals 

Before you can begin to optimize your hybrid event, you should identify your goals and objectives. Start by determining your target audience, the event type/scope, and the type of design and engagement you are going for.

Identify the event type, size and experience you wish to create for your attendees – will you host a 30 minute webinar, a 1 hour single stream event, a full day event with breakout sessions, or even a 2-4 day event with multiple streams and sessions?

Choose The Right Virtual Event Platform 

Once you have determined your target audience and event goals, the next step is choosing the right technology and virtual event platform to support the experience you aim to deliver. In order to create an engaging experience for your both your “live” in-person attendees and your “virtual” remote participants, it is important to choose a virtual event platform that meets all of your needs. There are numerous event platforms that offer various digital features to engage your audience both on-site and online. 

When choosing your virtual event platform, a few components to look for include: 

  • High Quality Streaming Capabilities 
  • Custom Branding
  • Live Audience Engagement (i.e. Live Chat, Polls and Q&A) 
  • Social Hubs or Virtual Lobbies
  • Second Screen Capabilities
  • Ease of Use/User Friendly 
  • Data Analytics to measure the success of your event with advanced reporting

Second screens help bridge the gap between in-person and virtual audiences by encouraging cross-channel participation. The first screen at an event is the stage and main presentation screen. The second screens are your mobile devices (i.e. tablets or smartphones) that are used by audience members to see and interact with the presentation content. Second screens allow your audience to participate in presentation slide sharing, note-taking, polling, survey and Q&A participation, games, quizzes, and more!

Plan Your Production To Optimize Your Hybrid Event

After you have determined which event platform is best for you, it is time to starting planning and putting together all the pieces of your production. 

First, make sure you have assembled a professional media production team in order to handle all aspects of the live and virtual production including on-site audio/video requirements and remote speaker management. Give yourself the peace of mind in knowing you’ll have a team of professional to deliver broadcast-quality content and provide support for A/V production. Plus, as media professionals we can offer multi-location productions to bring speakers at various sites together in a single shared experience. There is never a reason to cancel sessions for presenters or panelists that cannot attend physically, we can bring them in remotely!

Next, choose a theme and determine what content you want to deliver.  Keep in mind, it is important to create a mix of live and on-demand digital content that is easy for viewers to find and follow. Offer a variety of content including welcome videos, keynotes, panels, and breakouts.

Incorporate audience engagement by enabling live chat, Q&A, polls and more to encourage your audience to interact and communicate with one another. You can engage an even larger audience by sharing your stream on your social media channels (i.e. YouTube, Facebook Live, LinkedIn Live, etc.) this will help you amplify your hybrid event by spreading the word and reaching a wider audience, allowing viewers from around the globe to tune in and participate!

Live chat tools allow your audience to interact from anywhere in the world. During our live broadcast of the Feeding Matters 8th Annual Community Event, the live audience chat was a fan favorite!

If you’re asking yourself how to optimize your hybrid event, follow these tips to help you prioritize your event framework and choose the right virtual platform that will allow your attendees to network with each other and optimize your overall event experience!

Be sure to subscribe to our blog and newsletter for more great tips at HautePhotoVideo.com and contact us when you’re ready to start planning your next hybrid event!

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Feeding Matters First Ever Virtual Event!

Feeding Matters is a non-profit organization dedicated to supporting families who care for children with pediatric feeding disorder. Every year, Feeding Matters hosts a community fundraising luncheon to raise awareness and help improve the system of care for pediatric feeding disorder through advocacy, education, support, and research.

Feeding Matters’ Annual Community Event raises much-needed funds to accelerate identification, ignite research, and promote collaborative care for children with pediatric feeding disorder. This event unites families, clinicians, donors, and supporters for a captivating afternoon celebrating advances in PFD.

Every year, we have the great privilege of working with Feeding Matters to photograph their annual fundraising event at the Arizona Biltmore resort. However this year in response to COVID-19, and for the first time ever, Feeding Matters 8th Annual Community Event was entirely virtual! We always love working with Feeding Matters and were honored to produce their virtual event and livestream it from Phoenix, AZ for viewers to watch safely from their homes around the world, some as far as South Africa, Italy, and Brazil!

That is one of our favorite elements of a virtual event, the ability to reach a broader audience even on the other side of the world and bring everyone together to celebrate and support such a special cause. Participating in the live audience chat and seeing messages of encouragement pour in from around the world shows what a strong sense of community we can build through online platforms and virtual communication. A big THANK YOU to everyone who attended the live-streamed event, participated in the audience chat, and made a generous donation — thank you for helping us honor and support the children and families who are affected by pediatric feeding disorder.

This year’s event was presented by Jaburg Wilk Attorneys at Law and the Armstrong Family Foundation. The annual fundraiser is underwritten by local sponsors, including the Arizona Community Foundation, Lerner & Rowe Gives Back, Mercy Care, Miracle Mile Deli, and Shamrock Farms. That means every donation raised from this event goes directly to supporting Feeding Matters’ work to improve the care for children with pediatric feeding disorder.

If you missed the livestream, you can view the entire virtual event online at feedingmatters2020.hautephotovideo.com and to learn more about the work Feeding Matters is doing or to make a donation, please visit feedingmatters.org.

If you’d like to learn more about our virtual events and live-streaming services, please contact us at hautephotovideo.com!

Check out some of the behind the scenes photos captured during the live-streamed broadcast below and view more at hautephotogallery.com!

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