Benefits of Reaching a Virtual Audience

Benefits of Reaching a Virtual Audience 

One of the main benefits of reaching a virtual audience is being able to target multiple markets at any one time. Virtual and hybrid events have incredible potential for growth in audience engagement. Live streamed virtual events can be attended by anyone from any location, allowing you to reach wider demographics and grow your overall customer base.

If you’re planning a live in-person event, incorporating a hybrid platform will allow you to increase your overall reach and gainmore attendees. Hybrid events combine both live and virtual event elements to create a unique and engaging experience while providing greater flexibility for your audience. Hybrid event models also help ensure that no one misses out on your amazing event due to travel or scheduling restrictions.

Broadcasting your live event via a virtual platform opens many doors by giving you the chance to connect with a larger audience than could ever be possible in person. A virtual audience is able to actively participate in your live event from their mobile devices or desktop computer in real time. They can be anywhere in the world and still attend and most importantly engage in your event. Virtual engagement tools you can incorporate in your hybrid events include live polls, Q&A sessions, and real-time audience chat for remote participants.

For event planners, corporate professionals, and business owners, it is important to understand the benefits of reaching a virtual audience and how to utilize virtual event components to enhance your overall attendee experience.

What are the Benefits of Reaching a Virtual Audience?

  • Target multiple markets at any one time
  • Expand reach to a global level 
  • Increase participant engagement with mobile accessible networking features
  • Provide greater flexibility for your attendees

Whether you’re hosting a virtual or hybrid event, there are several benefits of reaching a virtual audience. Successful event planners hire professional videographers to handle their virtual event video production to ensure a seamless production process and a polished presentation for the final event.

You can count on our professional video production team to:

  • Choose the right technology and virtual event platform to support the experience you aim to deliver
  • Handle all aspects of the live and virtual production including on-site audio/video requirements and remote speaker management
  • Deliver broadcast-quality content and provide support for A/V production

Feeding Matters 9th Annual Community Fundraiser Raised Over $200K Virtually!

Feeding Matters hosted their 9th Annual Community Fundraiser event in November and Team Haute was honored to produce their entire virtual event for the second year in a row! Reaching a virtual audience was a major benefit for Feeding Matters. The event reached a worldwide audience and raised over $200K virtually! 

Feeding Matters is a non-profit organization dedicated to supporting families who care for children with pediatric feeding disorder. Every year, Feeding Matters hosts a community fundraising event to raise awareness and help improve the system of care for pediatric feeding disorder.

Feeding Matters’ Annual Community Event unites families, clinicians, donors, and supporters to celebrate advances in PFD and raise much-needed funds to accelerate identification, ignite research, and promote collaborative care for children with PFD.

Hosting a virtual event allowed Feeding Matters to reach a global audience, some as far as South Africa, Italy, and Brazil! Attendees gathered virtually and were able to participate and communicate in real time via the live audience chat feature, allowing for a strong sense of community.

You can view the entire virtual event online at feedingmatters2021.hautephotovideo.com and to learn more about the work Feeding Matters is doing or to make a donation, please visit feedingmatters.org.

Reaching a virtual audience was a major benefit for Feeding Matters’ Annual Community Event and can make a strong impact on any event if done properly. 

Be sure to subscribe to our blog and newsletter for more great tips at HautePhotoVideo.com and contact us when you’re ready to start planning your next virtual or hybrid event!

How To Optimize Your Hybrid Event

Hybrid Events

How To Optimize Your Hybrid Event

Learn how to optimize your hybrid event by following these pro tips!

A hybrid event combines a live in-person event with virtual online components. When it comes to planning a hybrid event, it is all about blending the “live” in-person and “virtual” digital channels to create a seamless shared experience for your entire audience. The following tips provide a great starting point to pave the way towards successful hybrid events.

Identify Your Event Goals 

Before you can begin to optimize your hybrid event, you should identify your goals and objectives. Start by determining your target audience, the event type/scope, and the type of design and engagement you are going for.

Identify the event type, size and experience you wish to create for your attendees – will you host a 30 minute webinar, a 1 hour single stream event, a full day event with breakout sessions, or even a 2-4 day event with multiple streams and sessions?

Choose The Right Virtual Event Platform 

Once you have determined your target audience and event goals, the next step is choosing the right technology and virtual event platform to support the experience you aim to deliver. In order to create an engaging experience for your both your “live” in-person attendees and your “virtual” remote participants, it is important to choose a virtual event platform that meets all of your needs. There are numerous event platforms that offer various digital features to engage your audience both on-site and online. 

When choosing your virtual event platform, a few components to look for include: 

  • High Quality Streaming Capabilities 
  • Custom Branding
  • Live Audience Engagement (i.e. Live Chat, Polls and Q&A) 
  • Social Hubs or Virtual Lobbies
  • Second Screen Capabilities
  • Ease of Use/User Friendly 
  • Data Analytics to measure the success of your event with advanced reporting

Second screens help bridge the gap between in-person and virtual audiences by encouraging cross-channel participation. The first screen at an event is the stage and main presentation screen. The second screens are your mobile devices (i.e. tablets or smartphones) that are used by audience members to see and interact with the presentation content. Second screens allow your audience to participate in presentation slide sharing, note-taking, polling, survey and Q&A participation, games, quizzes, and more!

Plan Your Production To Optimize Your Hybrid Event

After you have determined which event platform is best for you, it is time to starting planning and putting together all the pieces of your production. 

First, make sure you have assembled a professional media production team in order to handle all aspects of the live and virtual production including on-site audio/video requirements and remote speaker management. Give yourself the peace of mind in knowing you’ll have a team of professional to deliver broadcast-quality content and provide support for A/V production. Plus, as media professionals we can offer multi-location productions to bring speakers at various sites together in a single shared experience. There is never a reason to cancel sessions for presenters or panelists that cannot attend physically, we can bring them in remotely!

Next, choose a theme and determine what content you want to deliver.  Keep in mind, it is important to create a mix of live and on-demand digital content that is easy for viewers to find and follow. Offer a variety of content including welcome videos, keynotes, panels, and breakouts.

Incorporate audience engagement by enabling live chat, Q&A, polls and more to encourage your audience to interact and communicate with one another. You can engage an even larger audience by sharing your stream on your social media channels (i.e. YouTube, Facebook Live, LinkedIn Live, etc.) this will help you amplify your hybrid event by spreading the word and reaching a wider audience, allowing viewers from around the globe to tune in and participate!

Live chat tools allow your audience to interact from anywhere in the world. During our live broadcast of the Feeding Matters 8th Annual Community Event, the live audience chat was a fan favorite!

If you’re asking yourself how to optimize your hybrid event, follow these tips to help you prioritize your event framework and choose the right virtual platform that will allow your attendees to network with each other and optimize your overall event experience!

Be sure to subscribe to our blog and newsletter for more great tips at HautePhotoVideo.com and contact us when you’re ready to start planning your next hybrid event!

Live Event Media Production in Phoenix, Arizona

Haute Media

The Fall event season is upon us and Team Haute is here to help you plan every detail of your live event media production!

If you need event photographers, videographers, drone coverage, or full event production, we do it all! Our team of media professionals will work closely with you to understand your vision and help make your live event shine!

Check out a few live events we’ve produced and captured below and when you’re ready to start planning your live events, contact us at Haute Media!

Live Event Media Production

When it comes to live in-person event production, having a team of media professionals to guide you through every step of pre-production planning and rehearsals to final production and delivery is the best way to go! Hiring a professional media production company will give you peace of mind in knowing you’re getting the best quality equipment and a highly experienced team equipped with backup gear and prepared to handle any situation.

Our team at Haute Media specializes in live event production from: 

  • Professional Staging, Lighting, Teleprompters, IMAG, Audio, Video and Music
  • Room Layout and Set Design 
  • Live Video Streaming and Broadcasting (for any remote participants or hybrid event models)

In September of 2019, we had the amazing opportunity to partner with Sub-Zero, Wolf, and Cove to produce the 2017-2018 Kitchen Design Contest Gala, where designers from all over the world gathered at the beautiful Belmond Charleston Place Hotel in Charleston, South Carolina. We provided full event production including photography, videography, lighting, room and stage design, you name it!

Check out this awesome video to see highlights we captured from the event in Charleston and visit the KDC website for updates and more contest details! We can’t wait to see what they have in store for the 2019-2021 KDC Summit and Gala! 

Live Event Photography and Videography

It has been well over a year since many of us have attended a live concert, festival, fashion show or any other large gathering for that matter. Now that live events are slowly and safely returning, we are excited to help you start planning your event photography and videography!

There is no better way to capture the hard work and beautiful designs you put into planning and producing live events than with professional photography and videography. 

Our team of professional event photographers and videographers will expertly capture your community and corporate events documenting every detail from start to finish!

Community Event Photography and Videography

Specializing in event photography and videography, we have been fortunate to work with some incredible organizations within our community to capture all kinds of events including:

  • Charity Galas and Fundraising Events
  • Performing Arts, Museums and Theatre
  • Groundbreakings, Grand Openings and Ribbon Cutting Events

In the Winter of 2019, Team Haute partnered with the Scottsdale Center For The Performing Arts to capture Photography, Videography, and Aerial Drone coverage at Scottsdale Arts’ Annual ARTrageous Gala. The glamorous “Starry Night” celebrated 20 years of the Scottsdale Museum of Contemporary Art! Here are a few photos and the event video we produced below.

Scottsdale Arts Starry Night: An ARTrageous Gala

Live Event Media Production

Corporate Event Photography and Videography

Large corporate events are popular in Phoenix and our team has captured countless corporate events over the years. We specialize in all types of corporate event photography and videography including: 

  • Conventions, Conferences and Trade Shows
  • Award Ceremonies, Networking and Team Building
  • Executive Headshots and Groups
  • Client Testimonials and Video Interviews

In the Fall of 2019, Team Haute worked with Agora Summits to capture photography and videography at the Smart Water Summit held at the JW Marriott Camelback Inn Resort in Scottsdale, Arizona. Check out these photos and videos from the convention and view more of our corporate event photography and videography at HautePhotoVideo.com.

Agora Summits Smart Water Summit

Subscribe to receive more great updates on our website HautePhotoVideo.com and contact us when you’re ready to start planning your next event, we’ll help you with all your live event media production!