3 Secrets To Boost Your Video Marketing

According to a recent article published by Forbes Magazine, by 2022, online videos will make up more than 82% of all consumer internet traffic (Cisco Annual Internet Report). More and more of your customers are watching video and in this new virtual world we’re living in, live video is becoming even more popular. Needless to say, videos are a powerful marketing tool and are one of the best ways to boost your online presence, increase your SEO, and kick your social media game up a notch!

Videos make a great addition to your website, newsletters, and email marketing campaigns. We are sharing our 3 best tips to make your company videos stand out from the rest and when you’re ready to take your branding to the next level, we will work with you every step of the way from pre-production planning to final edits and distribution.

1. ADD ANIMATION AND MOTION GRAPHICS

Deliver your message and show off your products with motion graphics and animated effects!

Motion graphics and animated effects are a great tool to engage your audience and share your message in an exciting way, allowing you to deliver complex statistics and information using appealing and easy-to-read charts and visuals. Information presented visually is much more memorable to your audience. Not to mention, animated logos are sure to be remembered by your viewers and increase your brand recognition.

Check out the motion graphics video we produced for Bonafide, showcasing their brand with a sequence of animated customer quotes, product samples and statistics.

2. FEATURE REAL EMPLOYEES & CUSTOMER TESTIMONIALS

There is no better way to connect with your audience than to feature real employees and incorporate customer testimonials in your video marketing. Exclusive client interviews and customer reviews strengthen your credibility and build trust among your audience. Including testimonials from real employees and members of your team is another excellent way to appeal to your viewers and relate to your customers, increasing their confidence in your brand.

View this commercial we created for Evolution Construction Services and see how testimonials from their team members and partners influence the overall message and key takeaways from the video.

3. UTILIZE DRONE VIDEOGRAPHY

One of the most effective video marketing strategies to ensure you stand out from your competition is to utilize drone videography. Drones provide aerial views and unique perspectives that are guaranteed to attract attention from your viewers. Elevating traditional marketing and digital marketing, drones offer an entirely different experience that take your company videos to a whole new level!

Whether you’re needing a virtual video tour for retail or commercial real estate, or looking to capture full event coverage from incredible heights, drone technology is the answer!

At Haute Media, we are licensed drone operators and ready to capture your company video from unforgettable views! Check out the factory tour video we produced for King Koil and see how drone coverage can enhance your video marketing.

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Feeding Matters First Ever Virtual Event!

Feeding Matters is a non-profit organization dedicated to supporting families who care for children with pediatric feeding disorder. Every year, Feeding Matters hosts a community fundraising luncheon to raise awareness and help improve the system of care for pediatric feeding disorder through advocacy, education, support, and research.

Feeding Matters’ Annual Community Event raises much-needed funds to accelerate identification, ignite research, and promote collaborative care for children with pediatric feeding disorder. This event unites families, clinicians, donors, and supporters for a captivating afternoon celebrating advances in PFD.

Every year, we have the great privilege of working with Feeding Matters to photograph their annual fundraising event at the Arizona Biltmore resort. However this year in response to COVID-19, and for the first time ever, Feeding Matters 8th Annual Community Event was entirely virtual! We always love working with Feeding Matters and were honored to produce their virtual event and livestream it from Phoenix, AZ for viewers to watch safely from their homes around the world, some as far as South Africa, Italy, and Brazil!

That is one of our favorite elements of a virtual event, the ability to reach a broader audience even on the other side of the world and bring everyone together to celebrate and support such a special cause. Participating in the live audience chat and seeing messages of encouragement pour in from around the world shows what a strong sense of community we can build through online platforms and virtual communication. A big THANK YOU to everyone who attended the live-streamed event, participated in the audience chat, and made a generous donation — thank you for helping us honor and support the children and families who are affected by pediatric feeding disorder.

This year’s event was presented by Jaburg Wilk Attorneys at Law and the Armstrong Family Foundation. The annual fundraiser is underwritten by local sponsors, including the Arizona Community Foundation, Lerner & Rowe Gives Back, Mercy Care, Miracle Mile Deli, and Shamrock Farms. That means every donation raised from this event goes directly to supporting Feeding Matters’ work to improve the care for children with pediatric feeding disorder.

If you missed the livestream, you can view the entire virtual event online at feedingmatters2020.hautephotovideo.com and to learn more about the work Feeding Matters is doing or to make a donation, please visit feedingmatters.org.

If you’d like to learn more about our virtual events and live-streaming services, please contact us at hautephotovideo.com!

Check out some of the behind the scenes photos captured during the live-streamed broadcast below and view more at hautephotogallery.com!

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How Desert Botanical Garden Created a Safe and Interactive Halloween Experience!

While typical Halloween festivities may be a little different than what we are used to this year, there are still tons of safe and creative ways to celebrate with family and friends! Outdoor community events are perfect for having fun while staying safe and there are so many amazing venues here in Arizona promoting safe and socially distant halloween celebrations.

Desert Botanical Garden hosted an exclusive interactive Halloween experience — Boo-tanical Nights — on Friday October 23rd and Saturday October 24th for Garden Members and their families with activities, live music, and more all while practicing social distancing!

Guests enjoyed live music from DJ Dana Armstrong in the spooky Sunset Plaza, along with musical mixes from other local DJs, while ordering festive food and drinks from various food trucks.

All children received a complimentary pumpkin they hand-picked from the Garden’s pumpkin patch, which was beautifully decorated in the Ottosen Entry Garden. (Check out the event photos for some awesome Halloween decor ideas!)

Presentations from the Mad Botanist and Buggy Entomologist were a fan favorite and other activities included photo booths, flashlight tours and shadow puppet shows!

One of the biggest hits of the night was of course, the costume contest, where winners were awarded fun prizes! Some favorite costumes included Spider-Man, Jack Skellington, Wonder-Woman, and Rapunzel from Tangled!

Guests were guided with physical distancing queues, hand-sanitizing stations, and health and safety signage located throughout the trails and venues. All guests were required to wear face coverings and follow the health and safety precautions set in place.

Physical distancing queues were arranged for food trucks, guest tables and for all activities including the pumpkin patch. Food truck safety and hygiene measures were in place along with safety partitions throughout.

Families and friends had a blast while staying safe and socially distant! 

Some other safe and socially distant community Halloween celebrations to attend include:

Are you looking to host a successful, socially distant Halloween event with entertainment your guests will love?

Try hosting a virtual Halloween costume contest or plan a Halloween drive-in movie night. Now is the time to embrace and create new traditions!

Be sure to follow us for more great events photos, videos and tips!

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