Video is a smart investment for any business owner. Forbes found that 81 percent of total businesses use video marketing and according to HubSpot, including video on a landing page can increase conversions by 80%! Customers are automatically intrigued when visiting a webpage containing engaging video content. Video is eye-catching and makes your viewers only want to see more and learn more about what you have to offer.
If you choose to make the smart investment of utilizing video in your marketing efforts, you should also make the wise decision to hire a professional videography team to handle all of the details for you from the early stages of pre-production planning to the final phases of post-production editing.
When working on a new video project, the first step is to identify your main goal of the video. What message do you want to tell? Are you informing your viewers about a particular service or sharing a personal testimonial to relate with your audience?
There are several ways to utilize video marketing to connect your audience. Here are three examples of how current business owners are using video to tell their story, promote their brand, and market their services.
Promote Products and Services
If you are introducing a new product or want to highlight your company services, video is the way to go! We had the pleasure of working with the Marine Corps Scholarship Foundation to create this awesome video promoting their recent United States Marine Corps Arizona License Plate Campaign.
View the full video below and see how their subjects used props and the set location to help promote their message and resonate with their viewers. They chose for us to shoot this video in front of the Marine Corps mural at the Scottsdale Civic Center Library to fit with the theme of their campaign and create a beautiful scene that many Phoenix Natives will recognize and appreciate.
Convey Information
If you have something to tell your customers or even your employees, do it through video! Video is an easy and effective way to convey a message to your target audience. Check out this video we produced for Phoenix Realtors. They wanted to show off their new office space and tell their members about all of the new benefits they’d have access to. So we created a virtual tour of their new space and used a voiceover to highlight all of the key features!
Boost Brand Awareness
Boosting your brand awareness should play a key role in your marketing campaigns. Presenting videos to your clients and potential customers through your social media channels and online platforms helps show them who you are before they even meet you. Video is a powerful marketing tool and gives you the opportunity to be seen across multiple mediums.
Business Owner, Brad Leavitt is President of A Finer Touch Construction and tells his company story in this awesome branding video below. Sharing footage of your locations, services, and staff (even Behind-The-Scenes) is a great way to put yourself out there and build your brand awareness!
Video is a compelling way for businesses to connect with their customers and data has proven that video marketing is successful. When you’re planning your next video project, contact us at HautePhotoVideo.com and we will help bring your vision to life!