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4 Tips For Planning A Successful Corporate Event

Planning a successful corporate event is a great responsibility that requires plenty of preparation. Corporate events range from conferences, trade shows and conventions to award ceremonies, networking, team building events and more. Whether you’re hosting a large incentive reward retreat or an exclusive company gathering, here are 4 great tips that will help you succeed in planning any corporate event!

Choose A Fun Theme

In the early stages of planning your corporate event, it is important to select a unique theme that will reflect your brand and resonate with your guests. 

Select a theme based around your event objective and make it memorable by incorporating creative decor, pops of color, festive food and drinks, and of course your logos and branding. 

If you’re hosting a corporate party or team building event, consider a Casino Night or a Western Barnyard BBQ!

planning corporate events

Pick A Great Location 

In addition to themes and decor, another important element in planning your corporate event is choosing the perfect location! 

Phoenix is home to some incredible event venues including a wide variety of large resorts, the Phoenix Convention Center and smaller spaces for exclusive corporate gatherings.   

When choosing a location or booking a venue for your event, a few important factors to consider are size/space, budget, and convenience. Ideally, the location should be easily accessible to your guests, which will help promote a strong turnout.  

Be sure to take advantage of the seasons! If weather permits, outdoor events are always a guest favorite and give you endless possibilities for activities (not to mention offer beautiful views for your event backdrop)!

planning corporate events

Include Interactive Entertainment and Activities 

Whatever theme and location you decide on, make sure to also include interactive entertainment and activities to keep your guests engaged! Choosing the right type of entertainment will help ensure your event is successful and memorable. 

Live music is always a great way to attract your audience and you can also wow your crowd with different performances from comedians, magicians, artists, and more!

Trade show exhibits are a great opportunity to show off your products while interacting with your guests. During conferences and conventions, include breakout sessions and hands-on workshops that focus on audience participation. You can even turn a corporate meeting into your own game show – the possibilities are endless when it comes to corporate event planning!

planning corporate events

Promote Your Event

After putting together the perfect plan with a unique theme, location, entertainment and activities, it is time to spread the word and promote your event! 

Getting the word out to your guests early in advance and sharing the details online is important to ensure a strong event turnout. 

To promote your event, send your entire contact database a custom newsletter or e-blast with the event invitation and details. Also share it on your blog, website, and social media channels. You can even create a Facebook page or a custom landing page on your website for event promotion!

Whatever platform you use to reach your target audience, make sure your communication is clear and includes all of the important event information, plus a few sneak peek details to get everyone excited about what’s to come. 

Planning and executing a corporate event is no easy task but keeping these 4 tips in mind during your preparation will help you host a successful and memorable corporate event!

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